Thank you for subscribing to our blog Want access to some great advice? Take a look at the latest articles from the Resource centre Customer Relationship Management (CRM): A complete guide for hotels What is customer relationship management? Customer relationship management (CRM) is both a strategy and a set of tools that helps you manage and improve guest relationships. Some hoteliers think of a CRM as a marketing add-on. In reality, it’s a core part of running a modern operation. A CRM helps bring together all guest interactions, […] Central Reservation System (CRS): Guide for hotels What is a Central Reservation System? A Central Reservation System is a type of reservation software that is used to update and maintain hotel inventory and rate information so that hotels are able to manage guest reservations in real-time. Its definition can be simplified to its purposes of centralising data from every connected distribution channel […] Hotel employee engagement tips to boost guest service What is hotel employee engagement? Hotel employee engagement is the connection staff feel to their work, their team, and the guest experience. It shows up in how motivated they are, how they solve problems, and how they interact with guests. Engaged staff do more than the bare minimum; they look for ways to add value, […]
Customer Relationship Management (CRM): A complete guide for hotels What is customer relationship management? Customer relationship management (CRM) is both a strategy and a set of tools that helps you manage and improve guest relationships. Some hoteliers think of a CRM as a marketing add-on. In reality, it’s a core part of running a modern operation. A CRM helps bring together all guest interactions, […]
Central Reservation System (CRS): Guide for hotels What is a Central Reservation System? A Central Reservation System is a type of reservation software that is used to update and maintain hotel inventory and rate information so that hotels are able to manage guest reservations in real-time. Its definition can be simplified to its purposes of centralising data from every connected distribution channel […]
Hotel employee engagement tips to boost guest service What is hotel employee engagement? Hotel employee engagement is the connection staff feel to their work, their team, and the guest experience. It shows up in how motivated they are, how they solve problems, and how they interact with guests. Engaged staff do more than the bare minimum; they look for ways to add value, […]