SiteMinder’s Changing Traveller Report 2026: Key findings for Hotel Groups and Chains

In SiteMinder’s Changing Traveller Report 2026, we saw a profound shift in how travellers are finding and choosing hotels, as we gathered insights from 12,000 respondents across 14 countries, almost 2500 of whom plan to stay at a big chain, group or resort.

Within this specific segment, we discovered unique insights that will help hoteliers understand their guests of 2026 more clearly, enabling the delivery of greater personalisation and elevated experiences.

This included a strong sense of loyalty, a growing desire for luxury, and a mind that is increasingly open to technology.

Accompany us as we explore some of the most fascinating data from the report, including a complete traveller profile of your most likely guests.

Simply fill in the form to get your free copy.