SiteMinder’s Changing Traveller Report 2025: A data download for global hotel brands
Posted in Groups and Chains Last updated 24/09/2025
In SiteMinder’s Changing Traveller Report 2025, we saw the true complexity of modern travellers emerge as we gathered insights from 12,000 respondents across 14 countries, more than 2000 of whom plan to stay at a big chain, group or resort.
Within the specific groups and chains segment, we found unique trends and insights that signify a growing diversity within traveller behaviour and can help hoteliers paint a clearer picture of the guest walking through the doors in 2025 and beyond. This includes a strong penchant for convenience and comfort, a discerning approach to balancing spend with experiences, and an optimistic outlook on tech adoption across the industry.
Accompany us as we explore some of the most fascinating data from the report, downloaded into five key topic areas.
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