Corporate Living Accommodation (CLA) offers tailored living solutions for professionals, government workers, and project staff across two prime Melbourne locations: Abbotsford and Hawthorn. Each residence is designed with modern, functional amenities, creating a home-away-from-home experience for residents seeking convenience and comfort.
CLA manages over 200 residences, ranging from studios to spacious three-bedroom apartments, under the leadership of Nu Nizam, Head of Operations.
“Our goal is to make every stay feel personal and seamless. We know our residents expect more than just a place to stay—they want a welcoming, functional space where they can live, work, and relax,” he says.
Both locations offer key advantages in terms of proximity to transport, corporate offices, and local attractions.
Nu also mentions that community involvement is at the heart of everything the brand does.
“Our partnerships within our local communities including a choice of charge back dining options and the local fitness centre to provide our residents a full suite of gym and fitness options, allow us to further enrich the resident experience,” Nu says.
“Our prime location is another key advantage, placing residents within easy reach of corporate offices and local attractions, making it ideal for business travellers, whether staying for a short visit or an extended period. The spaciousness of our residences provides ample room for relaxation and productivity, giving residents the comfort they deserve during their stay.”
SiteMinder an efficiency ‘game-changer’
Before adopting SiteMinder, managing bookings and maintaining seamless channel distribution was a time-consuming task for CLA. However, SiteMinder’s suite of tools has transformed how CLA handles reservations, channel management, and pricing strategies.
“We made the switch to SiteMinder when we rebranded, and the platform has been a game-changer – the intuitive interface, quick rate loading, and real-time reporting help us improve our processes immensely,” shares Nu. “We find the platform easy to use; it does help us save time and is efficient.”
One of the standout features for CLA has been SiteMinder’s Demand Plus, which increases the visibility of its residences across multiple online travel agencies (OTAs) and booking platforms.
“Demand Plus is invaluable in helping us elevate our brand awareness. As a newer accommodation provider, getting noticed in a competitive market is crucial, and SiteMinder’s platform ensures that we reach a wider audience.”
The ability to track performance and adjust marketing strategies using SiteMinder’s analytics has further contributed to CLA’s success in optimising its channel mix.
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Data-driven decision-making
With Melbourne’s fluctuating market conditions, staying competitive has been vital for CLA. SiteMinder Insights, particularly its competitor rate tracking feature, have helped the team remain agile in their pricing strategy.
“We closely monitor competitor rates daily, and SiteMinder allows us to make real-time adjustments. This keeps us competitive while ensuring we’re providing our residents with value,” says Nu. “We also like to use the reporting functions of SiteMinder’s platform to easily reconcile travel agent commissions.”
He also highlighted how SiteMinder’s platform is instrumental in streamlining administrative tasks, reducing the manual labour that was previously required to manage bookings.
“We no longer need to worry about double bookings or manual data entry, which has saved us hours of work. The platform is incredibly user-friendly, and our team is now able to focus on more meaningful tasks, such as enhancing the guest experience and growing our brand.”
A platform built for growth
SiteMinder’s integration with CLA’s property management system (PMS) has also been key in improving internal operations. Having SiteMinder fully integrated into their PMS gives them better visibility over their inventory and guest records. It’s not just about making things easier for the team — the integration also improves the guest experience by ensuring that their bookings and check-ins are handled smoothly and efficiently.
Nu has also been impressed with SiteMinder’s continuous updates and innovations, which have helped CLA keep up with industry changes.
“SiteMinder is constantly evolving, and each update brings new features that improve the platform’s functionality. I really appreciate how dedicated the team is to enhancing the product—it feels like they’re always one step ahead, anticipating our needs before we even ask,” he elaborates.
SiteMinder GDS has also been instrumental in the brand’s success, helping connect them with important corporate travel programs and clients.
SiteMinder offers a personalised and service-led GDS experience, ensuring the best outcomes for hotels.
“SiteMinder makes the rate loading process and audits really easy as they are responsive, friendly and very helpful”, Nu says.
“We are grateful for the exceptional support provided by the SiteMinder team. Lata Ghosh consistently goes above and beyond, ensuring our brand stays top of mind with her supportive and helpful approach.”
All of this adds up to greater revenue success for the brand. SiteMinder excels at maximising revenue for hoteliers and helping them unlock the full potential of their business. Going beyond distribution, SiteMinder optimises revenue management, integration, guest experience, analytics and more.
“SiteMinder is a great tool offering convenience in regards to revenue management and online visibility. It is user-friendly and provides the ability to manage all third party websites in one place,” Nu mentions.
“SiteMinder is a platform where we connect to other platforms more efficiently and effectively. The tools that the platform offers for revenue management are great and very useful.”
Confidence in future success
As CLA continues to grow, Nu believes that AI will play an important role in revenue management and guest personalisation. In his words:
“We’re already starting to see the benefits of AI-driven pricing optimisation. Predictive analytics is an exciting area for us, and we’re looking forward to leveraging AI even more in the future to create personalised pricing strategies.”
With SiteMinder’s commitment to staying at the forefront of technology, CLA feels confident that they’ll be able to meet future challenges head-on.
“We’ve built such a strong relationship with the SiteMinder team. Their support has been exceptional, and they’re always ready to assist us with anything we need. It’s clear that they’re as invested in our success as we are,” Nu says.
“SiteMinder has become an indispensable part of our operations. Their platform has not only met but exceeded our expectations, and we look forward to many more years of collaboration.”
Thank you, Nu! SiteMinder is proud to support CLA and delighted to see the success you have achieved using our platform. We look forward to helping you thrive even more!