Infinity8 Bali is a four-star hotel located in Jimbaran, Nusa Dua. Situated near Ngurah Rai International Airport, the hotel is also close to famous tourist attractions such as Garuda Wisnu Kencana, Uluwatu Temple, Bali Nusa Dua Convention Center, and Nusa Dua Beach. Guests staying at one of Infinity8 Bali’s 177 rooms can easily access a number of stunning beaches such as Dreamland and Pandawa Beach.
Operating since 2016, the property attracts both domestic and international tourists in large numbers, thanks to high quality service alongside 4-star facilities such as the Infinity Sky Pool, ballroom & meeting room, spa, gym, and free shuttle services.
With diverse facilities and room types on offer, Infinity8 Bali has become a destination for a few different guest segments including backpackers who are looking for budget-friendly accommodation, couples on a romantic getaway, families with children, business travellers, and guests who are looking for an experience that can make them feel right at home.
We spoke to Ulfa Oktafiani, E-Commerce & Revenue Manager, about how the property keeps operations running smoothly when there is so much to manage.
A successful strategy backed by technology
Infinity8 Bali has entrusted its daily operations to a number of features on SiteMinder’s leading hotel platform, such as the channel manager, Insights, PMS integration, and Global Distribution System (GDS).
Ulfa praised SiteMinder’s convenience and clever data that enables hoteliers to identify market demand much easier.
“It can show which source markets have high demand,” she explained. “With that useful information, we can easily develop a pricing strategy.”
Moreover, Insights also contributes a great deal to the hotel’s business strategy.
“Insights helps us increase visibility, due to its fast processing, and also helps us increase ARR (average room rate),” Ulfa continued.
Along with Ulfa, Ryan Tanjung, Director of Sales & Marketing at Infinity8 Bali, stated that SiteMinder’s assistance was perfectly suited to meet his hotel’s needs.
“We exclusively use SiteMinder’s channel manager as we think there’s no better solution to fulfil our distribution needs,” Ryan explained.
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A smooth system with strong integration
Linked to 20-25 online booking channels and having to manage its own site for direct bookings, Infinity8 Bali needed to minimise potential errors.
By relying on SiteMinder’s platform, both Ryan and Ulfa admitted that they rarely had to tackle issues such as double bookings or data entry errors.
According to them, SiteMinder’s channel manager constantly runs smoothly, with seamless booking engine integration, has an easy-to-use interface, and a pleasing user experience.
“I’ve used other channel managers at my previous jobs. And it’s safe to say that SiteMinder’s channel manager is the best one out there. Minimal errors, fast integration, and they can also swiftly upload allocations and in real-time,” Ulfa said.
Thank you both for your valued feedback. SiteMinder is committed to helping Infinity8 Bali reach new heights!