RevenYou, led by CEO and Founder Tamie Matthews, has a knack for turning around the fortunes of hotel businesses, even under the most dire circumstances. Unlocking profit for its clients has become synonymous with the brand over the years.
Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration.
Tamie brings a wealth of hospitality experience and a robust skillset that enables hoteliers to better analyse revenue performance, improve yield management, and optimise hotel management. She has been a valued SiteMinder partner since 2020, combining her knowledge with the power of SiteMinder’s platform to drive outstanding results for the region’s hoteliers.
Let’s look at some key stories that show why it’s so important for modern hoteliers to seek the right partners and to implement the best technology if they want to achieve business growth.
Tackling the most common hotel challenges
Hoteliers can face many operational challenges but they usually all boil down to a few outcomes:
Whether it’s a flood of overbookings, manual management methods causing errors, clunky systems wasting time, or strategies that fail to maximise revenue, the result is going to be an unsustainable business model that crumbles quite quickly.
Luckily RevenYou has a track record of making these problems disappear, with the help of best-in-class technology like SiteMinder. Let’s look at five examples.
1.Putting a Queensland hotel back on the map
Faced with a property that was reopening after being in receivership and losing visibility from roadtrippers thanks to a Google Maps update, RevenYou set about redefining the property’s sales and marketing strategies, project managing the implementation of suitable technology systems, and creating targeted rate strategies.
Now the property is attracting a wide range of guest segments, operating at 75% occupancy, and turning a profit that the owners can use as leverage to sell the business and move onto new challenges.
“It’s important for hoteliers to recognise that a successful business is more than adjusting pricing,” explained Tamie. “Room types, rate plans, tech, photos, descriptions, websites etc all need to be optimised to build a successful distribution strategy.”
“But it’s immensely satisfying when we do see them achieve success. It’s great to hear owners speak of their relief of having the money they need to pay bills and to see the joy when they can finally realise their dreams of being small business owners.”
2. Melting the headaches of a new property
RevenYou encountered a property that was three months into its operation, which was suffering from significant overbooking issues leading to negative guest experiences and extremely stressful conditions for staff.
After a full review of the business, RevenYou was able to establish seamless connectivity between the property’s PMS, SiteMinder’s channel manager, and its OTA partners to ensure that inventory management was accurate and up-to-date at all times.
This, coupled with other initiatives such as analysing competitor sets, implementing rate strategies, and introducing seasonal rate plans, resulted in the property turning a profit within three months of RevenYou’s involvement.
3. Making direct bookings a priority
While it’s always great to deliver a fantastic food and beverage experience, accommodation providers also need to make sure their room revenue is optimised for the long-term health of the business.
For one such property, RevenYou quickly put a channel manager in place to connect to destination-specific OTAs and introduced a booking engine onto the property’s website. This enabled direct bookings to be taken online at any time of day.
Add some extra ingredients such as streamlined room types and a dynamic pricing model, and you get a property that increased room revenue by 35% within 12 months.
4. Seven days to deliver months worth of success
A Sydney CBD property transitioning from a hotel management company to an owned brand doesn’t sound like a huge challenge – except for when the client requires a 4-6 week job to be turned around in the space of a week.
RevenYou didn’t blink though, managing to source and implement a PMS, booking engine, and channel manager that suited the property’s type and budget. Included in this was the creation of room types, pricing strategies, market segments, distribution partner connectivity, on-site training, performance reporting procedures and more.
“Professional relationships were absolutely essential to making this a success,” said Tamie. “Being able to contact my amazing network of suppliers and tell them we have a large project that needs to go live on Friday and knowing I will have their support to make it happen is amazing. It really is a team effort.”
5. Unlocking corporate market potential
RevenYou partnered with a well-maintained 53-room property that was struggling to capture corporate market share despite being located in a thriving business hub with strong tourism, corporate, and medical visitation.
After identifying that property’s European-focused GDS was entirely inappropriate for the Australian market, RevenYou transitioned the property to Australian-focused consortia programmes that generate over $500k annually for local competitors, secured a 10% discount, and implemented a new channel manager with dynamic pricing capabilities.
The strategic overhaul resulted in increased corporate client production, streamlined pricing management, and positioned the property to capitalise on the lucrative corporate travel market.
The power of combining knowledge and tech excellence
It’s only through years of experience and trained skills that RevenYou has become so adept at identifying what a property needs to succeed and implementing the perfect plan to reach the goals of clients.
Part of this has been the ability to identify the most effective technology providers in the industry, which has led to a rock-solid strategic partnership with SiteMinder.
With almost 20 years of award-winning history, SiteMinder has established itself as one of the most powerful and reliable hotel platforms in the industry – not only relying on its own outstanding features but also giving hoteliers access to specialised experts and integrations to ensure that every property can reach its full revenue potential.
“We have such a great relationship with SiteMinder. I know the system inside and out and we can always get what we need with little fuss,” mentioned Tamie. “I also have the freedom and the support of the SiteMinder team to push the system to its limit. I haven’t broken it yet but I’ve done some wild things!”
“My latest experiment was working with SiteMinder’s developers to store reservations and availability for a week while we built a PMS. SiteMinder then pushed the reservations into the PMS once it was ready to go live.”
Clients of RevenYou enjoy this perfect union of consultancy and technology. Together, RevenYou and SiteMinder have supercharged the properties above to deliver results that include:
And that’s just the highlights.
We can’t wait to achieve more exceptional outcomes for hoteliers with RevenYou in the future!