DidaTravel is the largest travel wholesaler in China and one of the fastest growing wholesalers globally as it blazes a trail through the Asia-Pacific region.
Offering an extensive portfolio of products that encompass everything from accommodations and flights to tours and activities, Dida is on a mission to simplify access to what can be a complex travel landscape.
“Our journey began with a vision to revolutionise the B2B travel experience,” said Market Manager, Benjawan Phothisit.
“As it stands, we excel in distributing diverse travel products to global source markets, including fast-growing and emerging markets across the Asia-Pacific region. These markets encompass high-value customer segments, including retail travel agencies, tour operators, airlines, and point redemption schemes.”
Being born in the digital age means Dida is naturally driven by technology and data, which ensures efficiency and swift adaptability within a constantly evolving industry, and led by a faultlessly dedicated team.
Providing true B2B value
The last couple of years have been particularly fruitful for Dida and its clients.
“We have a large number of hotels available with various rate models, allowing our customers ample choice,” said Benjawan. “We also provide 24/7 support to quickly respond to pre-sales and after-sales needs.”
“Hotels that have been particularly successful selling to us commonly offer a variety of rate plans that suit a range of our clients. It’s also beneficial if they participate in our initiated marketing activities and work closely with their dedicated marketing manager to optimise opportunities.”
With changing consumer behaviour over the past five years, an outstanding distribution partner like Dida and an industry leading revenue platform like SiteMinder are crucial for the success of hotels.
These changes include:
- Travellers becoming more price conscious and sensitive, opting to carefully compare their options
- Increased demand for elevated experiences and service at hotels
- Demand outweighing supply in popular destinations
- Resource and finance shortages in the workforce
- Customers becoming more tech-savvy, broadening their research methods and raising their expectations
By combining powerful, diversified, distribution with smart, automated technology, hoteliers are able to unlock their full revenue potential.
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Leading hotels are reaping the rewards of a seamless partnership
By utilising SiteMinder’s platform, hoteliers have access to more than 1,800 third-party connections, including the lucrative DidaTravel.
One prominent property taking advantage of this partnership is Grande Centre Point Surawong in Thailand.
Grande Centre Point Surawong is located in the CBD of Bangkok. Inspired by colonial art culture, it provides guests with a convenient stay that also immerses them in the local scene.
As a 5-star hotel, the property is also equipped with an award-winning Let’s Relax Spa, a well-equipped fitness facility with Technogym technology, a sauna, and a sky pool with an iconic view of the city and stunning sunsets.
Established in 2023 with close to 400 rooms, managing rates and availability was an immediate challenge. It prompted the team to explore software solutions and ultimately choose SiteMinder’s proven hotel platform.
“With SiteMinder, we can eliminate the obvious challenges of managing this many rooms across a number of different booking channels,” said Duangkamol Unaharirk.
SiteMinder allows hotels to automate reservation management in real-time across hundreds of booking channels and distribution partners, increasing revenue generation and dramatically increasing efficiency.
“We use all of SiteMinder’s features to control daily availability, increase our yield, and track booking momentum,” Duangkamol continued.
“DidaTravel is one of the valuable connections we use via SiteMinder. It helps us maximise revenue both from forward bookings and last-minute bookings. Being able to manage additional channels like Dida with no extra effort has allowed us to increase our overall volume of reservations.”
The future promises to be busy for DidaTravel, with some grand plans in the works. Looking to expand both locally and abroad, Dida will focus on entering new markets such as the Middle East and Africa while also doubling-down on local travel retailers, in the effort to increase customer growth and boost the amount of direct contracts they sign with hotels around the world.
With a smart platform like SiteMinder and professional operators like DidaTravel, hotels have powerful revenue management capabilities at their fingertips.
Thank you DidaTravel for your valued partnership, and Grande Centre Point Surawong for your wonderful feedback. We wish you all the very best in the future!