Where bold ideas become global impact.
We’re not just building hotel technology. We’re powering what’s possible for an entire industry, and for the people who power it.
Our ways of working in action.
Four principles guide how we innovate, collaborate and grow. Here’s what they look like in practice.
Be bold.
Embrace big ideas.
We embrace possibilities through open-minded learning. We don’t just ask questions – we take charge!
You’ll thrive here if you:
- Take initiative on challenges
- Maintain positivity under pressure
- Deliver quality work consistently
- Go beyond minimum requirements
Come together.
Harness collective strength.
We place people at the heart of everything we do, drawing strength from our global community. Uniting diverse voices from across the globe, we deepen the connections that make our collective impact greater.
You’ll see this when you:
- Collaborate across teams seamlessly
- Respect different perspectives
- Build strong partnerships
- Ensure all voices are heard
Create simplicity
Make it effortless.
We innovate with customers in mind, transforming the complex into the effortless.
You’ll see this when you:
- Identify solutions
- Anticipate customer needs
- Share knowledge
- Focus on outcomes, not obstacles
We hustle.
Act with purpose.
We’re ambitious, agile and tenacious but always acting with integrity.
You’ll thrive here if you:
- Embrace challenges as learning opportunities
- Seek and apply feedback actively
- Take responsibility for mistakes
- Continuously strive to improve
20 years pioneering intelligent solutions for the industry.
20 years pioneering intelligent solutions for the industry.
Built from everywhere.
Focused on one industry.
Ten cities. One mission.
Our Sydney HQ celebrates collaboration every day. Our projects bring together people across teams to deliver for our customers.
Sydney, Australia
- Global headquarters
- All functions
London, UK
- EMEA headquarters
- Sales
- Customer success
- Support
Bangkok celebrates every product launch with traditional Thai ceremonies. During Songkran, the entire office comes together to welcome the Thai new year with water blessings for purity and good fortune.
Bangkok, Thailand
- APAC support hub
- Engineering
- Customer success
Manila powers 24/7 global support across nine languages. Our team here celebrates every customer milestone. When a hotel goes live, the entire floor cheers.
Manila, Philippines
- Global support centre
- Customer onboarding
- Operations
Barcelona is our European heart. We’re embedded in the local hotel community through partnerships with Barcelona’s Hotel Association and regular industry events.
Barcelona, Spain
- European sales
- Support
- Onboarding hub
Our Dallas crew opened the door to the Americas market. Eight years later, they’re still pioneering; testing new sales approaches and training programs that scale globally.
Dallas, USA
- Americas headquarters
- Sales
- Customer success
Berlin, Germany
- DACH region gateway
- Sales
- Engineering
Galway, Ireland
- European operations
- Customer success
Our newest office launched in 2024 to serve Latin America’s fastest-growing hotel markets. The team here serves properties from boutique hotels in Riviera Maya to large resorts in Guadalajara.
Mexico City, Mexico
- Latin America hub
- Sales
- Customer success
Pune, India
- Engineering
- Product development
- Technical operations
A place where you belong.
Be yourself at work.
Pride @ SM
Celebrating LGBTQ+ employees and allies across our global community.
Women @ SM
Advancing women’s leadership and amplifying diverse voices in tech.
Culture @ SM
Honouring cultural diversity and creating inclusive spaces for all backgrounds.
How our ERGs create impact:
Monthly social and educational events
Mentorship and development programmes
Customer success
Advocacy for inclusive policies
