Insights – Real-time hotel business intelligence
Win your local market with real-time, actionable insights.
Integral to our hotel commerce platform, Insights offers you a new way forward, making sure every business move you make is based on intelligent, real-time data. At a time when competition is fierce, having accurate and clear data at hand can be the difference your hotel needs.
All the information you need to succeed.
Real-time insights
As demand fluctuates, make smarter and more impactful pricing and distribution decisions.
Data you can trust
Say goodbye to spreadsheets and save time with highly accurate data, easily available from a single place.
Stay ahead of your competition
Take advantage of competitor insights to ensure you’re always offering the most competitive rate for your rooms.
A single integrated platform
Easily generate valuable insights from SiteMinder. No need to build custom integrations or processes.
Stay on top of your competition.
Like-for-like room rate comparisons
With up to 10 competitors in a single dashboard view, it’s easy to know your competitor’s like-for-like room rates.
Real-time rate intelligence
Easily monitor and spot trends against your competition and identify their pricing strategies.
Unlimited daily rate shops
Drive and convert more bookings when you have the confidence to accurately price your rooms.
More direct bookings with rate parity insights.
See your rates as your guests see them
Real-time comparison of your rates across leading global OTAs.
The right deal to attract and convert direct bookings
Drive more direct bookings by adjusting your direct offering to be more compelling than third parties.
Eliminate rate disparity
Identify when your rates vary across different sales channels and fix them in no time.
It’s easier to plan ahead.
Channel and performance reports
Leverage channel and performance insights with real-time data to identify trends and optimise your pricing and distribution strategy.
Channel and country mix analysis
Discover which geographies and booking channels are working the hardest for your property and bringing in the most revenue.
Know your pace
Benefit from the information you need to optimise your demand peaks and drive more business in the low season.
Discover how your data can help you make better decisions.
Learn how to get access to the right knowledge at the right time.
Frequently asked questions about business intelligence in the hotel industry
Business intelligence is essential for hotels operating in fast-paced and competitive markets. It empowers hoteliers to make timely, data-driven decisions such as adjusting rates or launching promotions to stay competitive and maximise bookings.
Access to accurate insights ensures hotels remain agile and responsive to demand fluctuations and guest behaviour.
Hotel business intelligence software enables smarter pricing and sales strategies by comparing current and historical data. Benefits include:
- Accurate forecasting and performance analysis
- Improved revenue through dynamic rate adjustments
- Channel-specific metrics like cancellation rates and lead times
- Competitor rate tracking and market positioning insights
These insights help ensure your hotel always offers the right rate at the right time to maximise profitability.
Business intelligence tools are used across the hospitality industry by hotels, airlines, restaurants, and tour operators. Within a hotel, they are typically used by owners, revenue managers, and sales teams.
Platforms like SiteMinder Insights are designed to be intuitive and accessible, making it easy for any team member to leverage powerful data insights to improve performance.
Hotel business intelligence increases revenue by offering accurate, real-time data on demand trends, competitor rates, and booking performance. This allows hotels to:
- Adjust pricing based on market demand
- Launch promotions targeting high-value segments
- Monitor pace and booking patterns
- Optimise revenue per available room (RevPAR)
These strategies help hotels attract more guests and maximise the value of each booking.
There are various types of hotel business intelligence software. Some are general-purpose tools for all property types, while others specialise in areas like revenue management, F&B analytics, or competitor benchmarking.
Many modern hotels prefer business intelligence tools that integrate with larger platforms to combine insights with distribution, booking, and operational data for a complete view of performance.
SiteMinder offers business intelligence through its Insights feature, which integrates seamlessly with its channel manager and hotel commerce platform. It provides real-time booking and market data, helping hoteliers make informed decisions that improve revenue. SiteMinder also connects with a broad ecosystem of revenue management and analytics tools for deeper integration and advanced reporting.