Hotel business intelligence – Prophet

Market and business intelligence made simple

Maximise revenue with real-time insight into your hotel’s competition and performance

Tired of missing out on revenue because of pricing and an online marketing strategy that’s based on guesswork?

Our hotel business intelligence solution, Prophet, provides the knowledge you need to make smarter, more informed decisions about your room rates and distribution channels. Arm yourself with clean and actionable data to:

Optimise your pricing with all-day visibility of local supply and demand, and real-time alerts

Drive direct bookings by achieving rate parity across all your sales channels

Enhance your market positioning and hotel business performance.

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Stay on top of your competitor set using a single dashboard

Say goodbye to monitoring individual competitors manually, and compare your room rates with up to 10 of your competitors’ in one view

Set your best available rates against your competitors’, based on length of stay, and increase your chances of being booked

Know the pricing within your local market during peak and low seasons, up to one year in advance

Turn big data into meaningful insights, any time you need

Always have the latest information at your fingertips, with unlimited rate shopping on demand

Have data that’s succinct and digestible, so you no longer have to feel defeated by endless spreadsheets

Export reports with one click

Hotel competitive inteliigence wherever you need it

Have full control in a dynamic and unpredictable market

Create rate strategy rules, so you can set and forget key information and minimise the impact of market fluctuations on your pricing

Receive instant alerts when local conditions impact your preset rules, and take immediate action from your desktop or mobile

Stay ahead with analyses of how your hotel is performing online

Drive direct bookings with rate parity

Give price-sensitive travellers no extra reason to book your rooms via OTAs, by making sure your rates aren’t ever higher on your own hotel website

View alerts when rate parity has been broken, and take immediate action to prevent any losses in revenue

Avoid paying commission fees to third parties unnecessarily

Get competitor information for your hotel easily

“Being a property of nearly 90 rooms, we find that even half a dozen rooms moving on any single date can result in major changes to occupancy percentage, and ultimately result in lots of changes to how we manage our revenue overall. So, speedy and visually easy-to-read data is vital – and SiteMinder provides that to us. It's definitely made comp set rate analysis easier and quicker.”

Quest Apartment Hotels

Read more about this case study

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