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BHMAsia partners with SiteMinder for Indonesian expansion

  Posted in Press Releases

Bespoke Hospitality Management Asia (BHMAsia) strengthens alliance with SiteMinder for its business expansion plan in the South-East Asian region

Bangkok, Thailand – Asia-Pacific hotel management, development and consulting group Bespoke Hospitality Management Asia (BHMAsia) today announces it has enhanced its partnership with SiteMinder to support its new and upcoming projects in Indonesia and the South-East Asian region.

The two companies’ relationship to date has involved BHMAsia utilising SiteMinder’s Channel Manager and TheBookingButton Internet booking engine across its ever-increasing portfolio of luxury properties in Thailand and Australia, including all properties under its X2 (CrossTo), Away and Le Bayburi brands.

Kevin Tatem, SiteMinder’s Director of Sales – Asia, says, “We have had the great pleasure of working closely with the BHMAsia family of properties in Thailand for more than four years, and it has been terrific for both of our businesses to have grown together. As the leading cloud platform for hotels across the globe, we are excited to work even more closely together and to be a part of BHMAsia’s aggressive expansion into Indonesia, an exciting new market for their business, as they seek greater presence and diversity across the South-East Asian region.”

Thiwaphon Wiwatjaroenkit, BHMAsia’s Online Sales Manager, adds, “What we like about working with SiteMinder is their user-friendly, cloud-based technology combined with their cost-effective with commission-free model. SiteMinder’s Channel Manager helps with our rate parity across all online distribution channels and increases our efficiency when managing our online revenue. Using the platform, we can instantly update our rates and room inventory in one click and that saves a lot of time and human resources. Their local presence in Bangkok also benefits us in terms of instant technical support. With our growing portfolio of properties in Thailand and Indonesia, I am confident that working with SiteMinder will enhance our online business activities.”

“SiteMinder looks forward to maintaining its strong strategic partnership with BHMAsia by providing best-of-breed, value-for-money product solutions. We are delighted to continue supporting BHMAsia during this very exciting part of their business journey and into the future,” Mr Tatem comments further.

BHMAsia last year announced its aggressive business plan for Indonesia, through its newly-formed partnership with Louvre Hotel Group and, in December 2014, signed the new 5-star hotel and condominium project X2 Amanah Sengigi in Lombok, Indonesia.

See BHMAsia previous press release here.

Media contacts

Bespoke Hospitality Management Asia
Supa-arpha (Mandy) Itthikaiwan
+66 2168 7533 ext. 303

Maria Franco
+61 2 8031 1287

About Bespoke Hospitality Management Asia (BHMAsia)
Bespoke Hospitality Management Asia (BHMAsia) is a regional Asian Pacific hotel management, development and consulting group. In addition to providing hotel consulting and management for boutique, mid-size and large scale hotels and resorts from 50 to 300 rooms, the group offers consulting, feasibility, brokerage and development services for Hotel owners and investors. The company is owned and operated by a mix of international and local executives with experience in all areas of the industry. Operating as a private and independent company, BHMAsia is able to adopt a very flexible and pragmatic approach to all challenges and tasks, and thereafter able to tailor-make solutions to meet each client’s needs.

BHMAsia partnered with Louvre Hotel Group to represent and expand the business of Golden Tulip brand in Thailand. The objective is between both companies to jointly strengthen the management and the development potential of the brands of both companies in the region.

Property brands:

X2 Cross To
X2 Kui Buri | X2 Samui | X2 River Kwai | X2 Sydney | X2 Kamala | X2 Oasis Phuket | X2 Chiang Mai- North Gate | X2 Chiang Mai – South Gate

Away Koh Kood | Away Hua Hin – Pranburi | Away Beach Village Pranburi | Away Phucome, Chiang Mai

X2 Pipeline projects
Bali and Lombok, Indonesia, Sri Lanka, and Koh Tao, Bangkok, Hat Yai, Khao Yai in Thailand

Golden Tulip
The Golden Tulip Sovereign Hotel Bangkok and Golden Tulip Mandison Suites Bangkok, Golden Tulip Essential Pattaya

Golden Tulip Pipeline projects
Golden Tulip Hotel & Residence Pattaya, Royal Tulip Suites Pattaya and Golden Tulip Beach Resort Wongamat

About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 16,000 hotel customers and 350 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

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