Berlin, Germany – A new report by SiteMinder, the global hotel industry’s leading guest acquisition platform, highlights the high number of Germans seeking to travel domestically in the second half of the year. SiteMinder’s Changing Traveller Report, based on the survey responses of 561 German holidaymakers, has found that over 60 percent of Germans plan to travel domestically before the end of the year, and a third in the next three months.
The findings are encouraging for the country’s accommodation sector, which has lost billions of euros since mid-March, and will see the travel sector depend even more heavily on local tourists to recover. In the first half of 2019, 82 percent of the 222.4 million overnight stays at German properties were booked by local residents.
SiteMinder’s regional director for EMEA, Clemens Fisch, says the speed at which locals are looking to travel again will put Germany in a strong position to bounce back in the coming months.
“Hoteliers are encouraged by the volume of reservations that they are receiving at very short notice, including some who say that up to 25 percent of their enquiries are for some time in June. With Germany’s low reliance on long-haul tourism and its strong domestic base, the country will likely recover far quicker than many other parts of Europe,” says Clemens.
According to the findings of SiteMinder’s survey, Germany’s growing B&B and vacation rentals sector will see a particular uptick in business, with 7.49 percent fewer people listing big chains and resorts as their top accommodation preference, in favour of smaller operators.
The ability to freely modify or cancel booking arrangements tops the current list of traveller concerns when deciding where to stay, followed by well-promoted health and safety practices, both of which trump any consideration of price.
Seven percent conceded that due to the pandemic, they were not looking to travel again, at any point, in the future.
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In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.