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Choice Hotels announces new technology agreement with SiteMinder to assist international hotels in managing online distribution

  Posted in Press Releases

Dallas, USA – Choice Hotels International (NYSE: CHH), a leading worldwide lodging company, announced today an agreement with SiteMinder, the leading cloud platform for hotel distribution. The agreement will allow Choice’s international properties the unique ability to manage their entire room inventory from one central system.

SiteMinder’s real-time integration with Choice’s proprietary CRS will enable Choice Hotels’ franchisees to easily maintain room rates and inventory across multiple channels, while helping to maximise operational efficiencies. Additionally, the SiteMinder cloud platform will support Choice properties’ ability to seamlessly address parity issues across all channels and deliver all reservations into CRS.

“Choice Hotels continues to lead when it comes to cutting-edge technology initiatives. Implementing SiteMinder’s Channel Manager for our international franchisees will help make their businesses more effective and efficient, helping to eliminate discrepancies in room availability entirely,” says Mark Pearce, Senior Vice President, International Division, Choice Hotels. “We want to empower our international franchisees with enhanced functionality, cutting edge tools and resources enabling them to maximise their revenue potential.”

“We are thrilled to be working with a leading worldwide lodging company like Choice Hotels,” says Mike Ford, Co-founder and Managing Director, SiteMinder. “We are excited to offer our online distribution platform to Choice Hotel franchisees so rooms are booked, inventories and properties are updated, and rates are managed in real-time.”

SiteMinder is currently used by over 16,000 properties in more than 160 countries. With one real-time connection, hotels of all sizes gain global distribution via more than 250 of the world’s leading booking sites.

Media contact
Maria Franco
+61 410 233 735
media@siteminder.com

About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 16,000 hotel customers and 350 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit www.siteminder.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 35 other countries and territories. As of December 31, 2014, 510 hotels, representing more than 39,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 93 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges rewards program with more than 22 million members worldwide.

Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International Inc.

 

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