London, UK – One of the Czech Republic’s largest hotel chains, CPI Hotels, has engaged the global hotel industry’s leading guest acquisition platform, SiteMinder, as it seeks to target a new wave of leisure tourists and broaden its traditional focus on corporate guests.
This engagement sees CPI Hotels using SiteMinder’s technology to automate their online distribution and integrate smoothly into the Choice Hotels International network, of which CPI Hotels is the exclusive representative in the Czech Republic and Slovakia. It also sees the chain gain a newfound ability to maximise operational efficiencies and maintain room rates and inventory across their multiple distribution channels.
Michal Vohralík, Deputy Director of Sales & Marketing at CPI Hotels, says, “As a part of our long-term strategy to become the strongest player in the domestic and broader European market, we needed confidence that our rooms were always available to potential guests of all types, at all times. We have become more reliant on technology to keep pace with how our guests are booking, and to have the opportunity to connect with over 400 of the world’s top booking channels through SiteMinder, we feel well placed to continue our strong pattern of growth into the future.
“Especially at a time where an increasing share of CPI’s business is being generated via OTAs, it is important that we are able to monitor our room distribution, and ensure rate control, parity and restrictions across all of our integrated channels. SiteMinder has given our team this crucial capability.”
Since opening its doors in 1993, CPI Hotels has expanded across the Czech Republic and grown internationally through the addition of upscale properties located in the heart of some of Europe’s most prestigious cities. The chain now operates a total of 30 hotels across Slovakia, Poland, Hungary, Russia, Italy and the Czech Republic, welcoming a growing number of leisure guests while maintaining their strong footing in the corporate sphere.
SiteMinder’s director of enterprise, Filipa Campos, says, “We are thrilled to be supporting CPI Hotels as they continue into their 26th year of business. As the demand for tourism steadily increases within Central and Western Europe, we are excited to be assisting the group to connect with new customers, generate more internal efficiency and take greater control of their supply.”
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In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 87 million reservations worth over US$28 billion in revenue for hotels each year. For more information, visit www.siteminder.com.
About CPI Hotels
Founded in 1993, CPI Hotels with its portfolio of 30 hotels, a total capacity of 9,000 beds and 12,000 conference seats, is one of the largest hotel groups in the Czech Republic. The company concentrates its activities under six main brands: Buddha-Bar Hotels & Resorts, Clarion Hotels, Spa & Kur Hotels, Fortuna Hotels, Mamaison Hotels & Residences and Ubytovny.cz. Expanding internationally in 2014, CPI now has hotels in Slovakia, Poland, Hungary, Russia, Italy and the Czech Republic. For more information, visit www.cpihotels.com.