Leading international channel management company, SiteMinder, has expanded its foothold in the UK market, with a London-based boutique property portfolio, Grange Hotels, signing up with SiteMinder to manage its online distribution to third party booking channels.
Grange Hotels represents 16 independent four and five-star hotels in central London including luxury boutique properties such as Grange St Pauls Hotel, Grange Holborn Hotel, Grange Langham Court Hotel and The Buckingham.
SiteMinder, which was founded in Sydney, Australia, in 2006, opened its first European office in London in April 2010.
SiteMinder’s Business Development Manager for the UK and Europe, David Williams, said SiteMinder would help Grange Hotels manage their online distribution more effectively in what was an increasingly complex and competitive marketplace.
“Online bookings for hotels are rising dramatically and managing their distribution in the most effective manner is becoming vitally important. SiteMinder is helping groups like Grange Hotels save time by providing an efficient, easy-to-use system, that provides complete two-way integrations to the world’s top booking websites,” said Mr Williams, who heads up SiteMinder’s UK office.
Grange Hotels’ Revenue Manager, Radka Ivanova, said: “We have chosen SiteMinder to optimise our online distribution through their unique pooled inventory model. Because SiteMinder automatically adjusts our inventory each time a booking is taken on any online channel, all of our available inventory can be exposed to all channels without the risk of overbooking. Subsequently we don’t need to split our inventory across sites so we are maximising online selling opportunities. The SiteMinder technology is very user friendly and allows our staff greater freedom when it comes to managing the channels and the support has been great – we always get a prompt and efficient response which is vital considering how fast-paced and dynamic the online marketplace has become.”