Bangkok, Thailand – The luxury lifestyle resort Indigo Pearl in Phuket has achieved an increase of 15% in online reservations as a result of a strategic partnership with online distribution company SiteMinder. The collaboration has also supported a 20% growth in Indigo Pearl’s Average Daily Rate in less than two years.
SiteMinder’s Channel Manager supplies rates and inventory to online booking sites, including both direct and online agencies such as Expedia and Agoda. The partnership has accelerated the online booking presence of Indigo Pearl via its websites and social media platforms. Along with the increased revenue achievement, the partnership with SiteMinder has fast tracked accessibility to prominent travel partners and directly to travellers by supporting quick navigation of their websites and ease of the reservations process. The Channel Manager platform acts as the intermediary to drive greater flexibility and reach to improve its international guest profile.
Kevin Tatem, Head of Sales for Asia at SiteMinder, said “Not only is it terrific to be working with such an iconic property in Phuket, but to see the property achieve year on year improvement in performance, reinforces that the pooled inventory model and easy-to-use Channel Manager dashboard adds real value to their business. I am delighted to be part of their success.”
Located on Phuket’s Nai Yang beach, Indigo Pearl is a uniquely distinct lifestyle hotel that is designed for singularly personal and memorable stays. Set against a backdrop of rainforest, the resort rests on Phuket’s sheltered northern shore, a short drive from the airport. Indigo Pearl’s distinctive ‘industrial-chic’ interior design is inspired by the tin mining industry history of the island.