Hotel rooms for Mexico’s Independence Day holiday period have been sold for 11% more than the country’s August and September average. This is according to new data from the world’s leading distribution and revenue platform, SiteMinder, which analysed hotel bookings between Thursday 12 September and Monday 16 September.
The average daily rate (ADR) in Mexico for the holiday period has risen 11% to US$260. This is up from US$252 last year, and US$235 for August and September. In Mexico City, specifically, the ADR has jumped to US$162 – 21% higher than the US$134 achieved by hotels last year. Twelve percent of all scheduled arrivals at Mexican properties for the remainder of 2024 will occur between September 9 and September 16.
SiteMinder’s data also shows that the booking window for the Independence Day period has lengthened, from 93 days in 2023 to 99 days in 2024, and that stays will be longer at 2.49 days, versus 2.22 across August and September. The split between international and domestic arrivals is currently an even 50/50.
“Mexico’s Independence Day is a time of celebration across the nation, with vibrant festivities in regions like Mexico City, Guanajuato and Guadalajara driving significant demand for hotels,” says Alfredo Rodríguez Flores, SiteMinder’s country manager for Mexico. “This holiday period is unique for its deep cultural significance, uniting domestic and international travellers alike in a shared experience of history and festivity. Hotels have a vital role to play in capturing the spirit of this moment, offering tailored experiences that enhance the celebration, while also driving increased revenue.”
One of the main attractions in Mexico City will be the decorative LED lighting that will pay tribute to various historical figures from Mexico. These artworks will be installed throughout September at key locations in the city, such as the Zócalo, Paseo de la Reforma, the Angel of Independence, and Avenida de los Insurgentes.
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About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 120 million reservations worth over US$50 billion in revenue for its hotel customers each year.