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The home of the Original Sacher-Torte partners with SiteMinder to offer the world a taste of Austria

  Posted in Press Releases

London, UK – Austrian Sacher Hotels, the home of the world-famous Original Sacher-Torte, has partnered with SiteMinder, the global hotel industry’s leading guest acquisition platform, to invite guests from all over the world to experience a taste of Vienna.

The announcement comes weeks after the Christmas holiday, where the historical hotel business once again showcased hospitality at its finest, including inside its Café Sacher Wien, Grüne Bar and Rote Bar restaurants where it offered the signature dessert that stands as one of Vienna’s most iconic symbols.

“I love talking about personalisation because it’s the one word that captures exactly what we do, not only during peak holiday periods but everyday throughout the year. With SiteMinder, we now have an even greater ability to focus on our guests. By managing our rates, inventory and reservations through a single platform, we are that much more efficient and ultimately the time we have saved goes into better serving our guests. Additionally, SiteMinder has provided us with a global audience that we can invite to Vienna and into our hotels,” says Anita Paic, Chief Sales and Marketing Officer at Sacher Hotels.

The emblematic Sacher Hotels have reinvented hospitality over a century and today the Hotel Sacher Wien and Hotel Sacher Salzburg remain two of the greatest luxury hotels in the most culturally-significant cities in Europe. Former guests have included Rihanna, Queen Elizabeth II and John F. Kennedy.

“Sacher Hotels are among the most recognised in the world and it is an honour for SiteMinder to be a part of the path they are building to sustain and grow business. Sacher is testament to every hotel’s ability to adapt to change and to embrace new generations of guests. Implementing the right technology is the perfect strategy to stay in front of those changes, and we are delighted Sacher will keep evolving and creating history with SiteMinder now by their side,” says Clemens Fisch, Regional Manager – DACH at SiteMinder.

Media contact
Maria Cricchiola
+61 2 8031 1287

About SiteMinder
In an age of rising choice and accessibility for curious travellers, SiteMinder is the name synonymous with the belief that technology can empower any hotel to win in a consumer-led world and unleash their potential. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 30,000 hotels, across 160 countries, to generate in excess of 80 million reservations worth over $35 billion in revenue for hotels each year. For more information, visit

About Sacher
Since 1832, the name Sacher has been standing for authentic Austrian luxury, local culinary experiences and excellence. Being a family-run business still today, the Sacher Hotels in Vienna and Salzburg are designed for guests who not only appreciate individuality and personal atmosphere but also the fascinating contrast between most recent technological comfort and traditional interior. Diving straight into the culture, history and the positive lifestyle of the cities is part of the Sacher experience.

The Hotel Sacher Wien, located directly opposite of the Vienna State Opera, offers 150 rooms and suites, a Sacher Boutique Spa, the restaurants “Rote Bar” and “Grüne Bar”, the bar “Blaue Bar”, two Cafés and café “Sacher Eck”.

The Hotel Sacher Salzburg with marvellous views to the Salzach River and the historic old town of Salzburg offers 110 rooms and suites, a fitness club, the restaurants “Salzachgrill” and “Zirbelzimmer”, the “Sacher Bar” and a café. Both five-star properties are members of the Leading Hotels of the World. The world famous Original Sacher-Torte is still handmade after the original recipe from Franz Sacher from the year 1832. not only is available at the Sacher Hotels in Vienna and Salzburg but also at the Sacher Cafés in Graz and Innsbruck as well as online at