London, UK – An increase in online bookings for a boutique hotel offering luxury apartments in central Germany is showing a rising popularity of extended-stay accommodation in Europe and the material benefits of using cloud-based technology. Months after adopting the global hotel industry’s leading cloud platform, SiteMinder, Palacina Berlin, which offers a home away from home for travellers inside a 134-year-old residence, today reveals that an improved presence in the market has resulted in a surge in reservations through its hotel website and selected distribution channels.
Palacina Berlin features 16 stunning apartments that capture the style and glamour of old world Berlin, and create a feeling of ‘home’ for guests while offering the comfort and service expected of a luxury hotel.
“As a provider of luxury apartments, we work with the idea of creating a home away from home. And, in order to showcase our offering to the world, we needed a way to make sure travellers found us and we knew that way was technology,” says Raphael Elias, Reservations & Revenue Manager at Palacina Berlin.
“SiteMinder’s distribution and direct booking solutions have allowed us to very easily implement a dynamic pricing strategy into our business. Not only can we now access all the data we need with the click of a button, we can control our hotel business in a much more efficient way. Ultimately, it means we can focus on continually improving our customer service because the technology takes care of everything else.”
Palacina Berlin is one of a growing number of traditional extended-stay properties located in Europe’s top tourist destinations. Its success signifies a trend in recent years of travellers moving away from seeking budget accommodation for their extended trips, and opting to pay more for luxury accommodation that provides the comfort and privacy of their own home.
SiteMinder’s regional manager for DACH and France, Clemens Fisch, says, “For many years, Palacina Berlin has continually evolved to respond to the ever-changing needs and preferences of travellers the world over. Their offering today of luxury apartments, which are designed to make guests feel literally at home, is proving to be a real driver of their continued success and SiteMinder could not be more delighted to support them in taking their level of hospitality to new heights. We are surely witnessing a change in Germany, where more and more hotels are seeing technology no longer as a threat, but as an ally for business growth, and we’re excited to have the trust of properties like Palacina Berlin to be a part of this exciting wave of change.”
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 30,000 hotel customers and 600 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
About Palacina Berlin
Originally constructed in 1884, and rebuilt in 2012, Palacina Berlin is part of The Palacina Collection, a group of family-owned boutique hotels and apartments designed to give guests a feeling of being home away from home. Palacina Berlin is centrally-located close to Potsdamer Platz and features 16 beautifully-furnished apartments capturing the style and glamour of old world Berlin, with carefully thought-out apartments that feel like home while offering all the comforts and amenities one would expect in a luxury hotel. For more information, visit palacina.de.