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New research by SiteMinder reveals Mexican travellers are more enthusiastic yet discerning

  Posted in Press Releases



SiteMinder: Tourists in Mexico: Changing Traveller Report for hotels

Dallas, USA – Mexican travellers are now considerably more enthusiastic yet discerning about travel than before the pandemic, and local accommodation providers will have to do more to meet their expectations, new research by SiteMinder, the world’s largest open hotel commerce platform, shows. SiteMinder’s Changing Traveller Report 2021: Mexico Edition, based on the survey responses of more than 870 local travellers, has found that the majority of the Mexican travelling population now expects better accommodation standards than before Covid, with 40.7% expecting higher standards and 20.4% much higher.

The findings reflect the greater emphasis that travellers are now placing on health and safety, as well as their desire for memorable and experience-led stays – a result of months of pent-up demand due to Covid restrictions. In fact, some 78% of Mexican holidaymakers plan to travel either more (40%) or the same (38%) compared to before the Covid-19 pandemic. Only a small minority say they will never travel again (3%) and this is down from the 5% who answered the same at this time last year.

However, SiteMinder’s study also reveals that Mexican travellers are more budget-conscious than ever when deciding where to spend their next trip, with 44% of respondents listing this as one of their top two priorities when choosing where to visit.

“The enthusiasm shown by Mexican travellers in this year’s Changing Traveller Report should be very encouraging for hoteliers, but it should also serve as a reminder to not get complacent during this critical time of recovery,” says Jason Lugo, Senior Regional Director for Latin America at SiteMinder. “Hoteliers need to respond to the needs of new and evolved travellers, by using technology to offer value for money with competitive rates, attractive offers and a holistic focus on the guest experience.”

A focus on enhancing the experience of guests need not be hard, says Lugo, citing that over 85% of Mexican travellers are not opposed to their personal data being used to improve their visit. Additionally, direct bookings remain the most popular way of booking accommodation among Mexican travellers, with 26% favouring direct bookings over any other booking method.

“Accommodation providers need to work smart, leaning on technology to optimise their communications with their guests, respond quickly to market dynamics, push the right promotions to the right customers, and free up valuable time,” says Lugo. “Mexican travellers are giving hotels permission to use their data to create these experiences. So, during this time of fewer hotel resources and heightened competition, it would be wise to capitalise on this opportunity.”

SiteMinder’s World Hotel Index shows that while international visitors still make up the majority of guests in Mexico, over 35% of hotel arrivals in August are locals.

SiteMinder’s Changing Traveller Report 2021: Mexico Edition can be downloaded here.

Media contact
Tim Allen
020 8049 8350 | ext. 1225
media@siteminder.com

About SiteMinder
In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the world’s largest open hotel commerce platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year.

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