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roomlia® partners with SiteMinder to seamlessly expand hotel inventory reach

  Posted in Press Releases

Dallas, USA – roomlia®, a mobile booking app that offers two-way connections for instant hotel bookings up to seven days in advance, has announced a partnership with SiteMinder, the hotel industry’s leading provider of online distribution and direct booking technology. The mobile travel agent is the latest two-way addition to SiteMinder’s distribution platform.

David Chestler, SiteMinder’s EVP of Global Enterprise Sales & Business Development believes that the technology is necessary in today’s mobile market: “The connection with roomlia® is exceptionally exciting for our hotel clients in the U.S., as they have the ability to easily reach travelers booking via mobile devices. With mobile set to account for a fifth of all online travel bookings in 2015[1], it’s critical hoteliers not only reach their guests on-the-go, but that they provide a user-friendly booking experience.”

The partnership at the outset will offer hotels based in the United States with a two-way connection via SiteMinder to roomlia® by providing inventory and rates on the OTA. roomlia® plans to set their footprint in all major United States markets. As they continue to expand to these new markets, increasingly more hotels will benefit from this connection and leverage the growth of the mobile booking space.

“As a leader in online distribution and direct booking technology, SiteMinder is an ideal partner to expand our reach and enable hotels to easily and cost effectively connect to roomlia®,” says Michael Reichartz, Co-Founder at roomlia®. “With the addition of SiteMinder’s technology we will continue to expand our markets and grow our partnerships with hotels throughout the US.”

[1] Mobile tipped to account for fifth of online travel bookings by 2015, Tnooz, 28 January 2014




roomlia® contact
Michael Reichartz
+01 702 701 9530 ext. 5002

SiteMinder contact
Maria Franco
+61 2 8031 1287

About roomlia®
roomlia® is the next generation hotel booking app designed for savvy, contemporary travelers founded in 2014 by Michael Reichartz and Jim Ferguson, formerly of Expedia (EXPE). Both Reichartz and Ferguson drove the growth of Expedia’s merchant hotel business from the beginning stages to the multi-billion dollar business it remains today. They also co-developed the Market Management concept, which has been globally adopted by all Online Travel Agencies (OTA’s). roomlia® was founded in order to be both user friendly as well as beneficial and convenient to its hotel affiliates. roomlia® is the first app of its kind to launch with connectivity, ensuring a seamless experience for both travelers and hospitality partners. roomlia® is currently available in leading U.S. destinations including New York, Los Angeles, Las Vegas, Miami and Orlando, with new hotels and cities added daily. roomlia® was acquired by Remark Media in May 2014; Remark Media is listed on The NASDAQ Capital Market under the ticker (Nasdaq-CM: MARK). To partner with roomlia®, contact us at

About Remark Media
Remark Media, Inc. (Nasdaq-CM: MARK), is a global media company that owns and operates a portfolio of assets focused on the 18-to-34-year-old (otherwise known as “The Millennials” or “Gen Y”) demographic across a variety of lifestyle verticals. These include fashion, sports, travel, entertainment, health and wellness, personal finance, and informational know-how.

Remark Media’s assets presently include:, an aspirational lifestyle and ecommerce destination for the beach globetrotter; roomlia®, a mobile hotel booking app that provides a superior user travel experience while balancing the needs of hotel owners; HowStuffWorks China and Brazil, locally known as BoWenWang and Comotudofunciona, respectively; PPTV Boxing, the first ever digital boxing channel in China launched in partnership with PPTV, China’s largest leading online TV service; and, US Tax Center at,, and, a suite of digital sites focused on personal finance. Additionally, Remark Media is a founding partner and equity owner of Sharecare, Inc. Created by Jeff Arnold, founder of WebMD, and Dr. Mehmet Oz, in partnership with Harpo Productions, Sony Pictures Television, and Discovery Communications, Sharecare is a highly searchable social healthcare platform organizing and answering the questions of health.

The Company is headquartered in Las Vegas with operations in Beijing and Sao Paulo. Remark Media is listed on The NASDAQ Capital Market under the ticker MARK.

About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 16,000 hotel customers and 350 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

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