Bangkok, Thailand – Siam Commercial Bank (SCB) is driving the potential of Thai SMEs towards sustainable growth, in line with the bank’s strategic plan. Starting with ‘SCB SME Key Connect: Hotel Solution’ for small and medium-sized hotels, SCB joins hands with the Department of Provincial Administration, the Department of Public Works and Town & Country Planning, the Tourism Authority of Thailand, Google Thailand and SiteMinder to offer knowledge and solutions for Thai SMEs in the hotel sector, so they can grow in new environments and compete effectively.
SCB’s senior executive vice president and head of SME, Pikun Srimahunt, says the move strategically provides a network of business partners and industry-focused solutions for SMEs across the hotel industry as well as SCB’s other target industries of logistics, food and beverage, construction in the public sector, construction in the private sector, chemicals, and construction materials and supplies.
Under the ‘SCB SME Key Connect: Hotel Solution’ program, the Department of Public Works and Town & Country Planning will provide hotels with expertise on filing a request for construction licenses and property-related licensing, while the Department of Provincial Administration will provide advice on hotel licensing and other related issues. The Tourism Authority of Thailand, Google Thailand and SiteMinder will support hotels to navigate online platforms.
An opportunity for high growth exists in Thailand’s hotel sector. Tourism is today Thailand’s main source of revenue and is backed by an overall economic development plan, the Tourism Authority of Thailand’s marketing plan promoting key cities and smaller towns, and a ‘Go Locals’ campaign promoting tourism in local communities. In addition to large hotels under international chains, tourists and travellers are searching for hotels that offer different experiences and make them feel a sense of belonging. Small and medium-sized hotels provide charming and unique attractions for both domestic and international travellers.
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