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SiteMinder adds 10,000+ rooms to its distribution network with TFE Hotels

  Posted in Press Releases

SiteMinder wins TFE Hotels

Sydney, Australia – The global hotel industry’s leading cloud platform, SiteMinder, today announces it has secured a corporate deal to power the distribution of TFE Hotels (Toga Far East). The deal adds the more than 10,000 apartment and hotel rooms of TFE Hotels’ 70 properties across Australia, New Zealand and Europe to SiteMinder’s distribution network, further heightening SiteMinder’s dominant market share in the Pacific and building on its solid presence within the European region.

TFE Hotels’ brands include Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and the new TFE Hotels Collection.

“TFE Hotels is pleased to partner with SiteMinder, a market leader in the online distribution of hotel rooms, especially as we continue to pursue growth opportunities and greater operational efficiencies worldwide,” says TFE Hotels CEO Rachel Argaman.

“Our business is in the midst of its largest ever development pipeline, as we prepare for the opening of 17 new hotels in the next five years. SiteMinder’s strong, local people presence and technical capabilities with its channel manager product both within the Pacific and Europe will be important to helping us achieve success as we scale.”

TFE Hotels is a joint venture between Australia’s Toga Group and Singapore’s Far East Hospitality Holdings. In 1998, it opened what is now Adina Apartment Hotel Budapest and became the first Australian-headquartered group to operate hotels in Europe, where it continues to expand. Nine of its properties are now located within Europe, including two Adina Apartment Hotels in Frankfurt and Nuremberg which opened in late 2016. Two more properties are scheduled to open in Leipzig and Hamburg, Germany, this year, helping to more than double Adina Europe’s current 673-strong room portfolio by 2019.

Mike Kinloch, head of SiteMinder’s Pacific region, says, “It is clear that the automation of technology, through integration, is increasingly driving the decision-making process for hotels globally. Simply being connected is no longer enough. SiteMinder applauds forward-looking hotel groups like TFE Hotels for recognising this and looking at how they can maximise the data being centralised into their systems, so they can, in turn, drive efficiencies and revenue as well as more meaningful conversations with guests prior, during and post-departure.”

SiteMinder wins TFE Hotels

Media contact – SiteMinder
Maria Franco
+61 2 8031 1287

Media contacts – TFE Hotels
Frank PR
+61 2 8202 0555

Natasha Granath, TFE Hotels
+61 2 9356 1048

About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 23,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit

About TFE Hotels – The Developer’s Hotelier
TFE Hotels is the only company headquartered in Australia to design and manage hotels end to end, from concept to successful operation. It has 70 hotels in Australia, New Zealand, Asia and Europe and has 17 more in the design or construction phase, to open the next five years.

TFE Hotels was established in 2013 as a joint venture between Australia’s long-established apartment development and hotel management company, Toga Group (1963), and Singapore’s Far East Hospitality Holdings. Its six hotel brands are:

  • Adina Apartment Hotels in 30 locations in Australia, New Zealand and Europe.
    Other locations coming soon include Frankfurt, Nuremburg, Leipzig and Hamburg in Germany; Macquarie Park and Sydney; Brisbane; and Fremantle in Western Australia.
  • Medina Serviced Apartments in five locations in Australia.
  • Vibe Hotels in eight locations in Australia.
    Other locations coming soon include Northpoint in North Sydney and Hobart.
  • Travelodge Hotels in 17 locations in Australia and New Zealand.
    Other locations coming soon include Sydney Airport.
  • Rendezvous Hotels in six locations in Australia, Singapore and New Zealand.
  • TFE Hotels Collection include Hotel Kurrajong Canberra, Australia.
    Other locations coming soon include The Calile in Brisbane’s Fortitude Valley.

For more information, visit