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SiteMinder expands into growing Russian market via strategic partnership with Ostrovok

  Posted in Press Releases

London, UK – SiteMinder is pleased to announce its latest strategic integration partnership with Russian online travel agency (OTA) giant Ostrovok.

Founded in 2010, the rapidly growing OTA is Russia’s leading and fastest growing online hotel booking channel – averaging more than one million visitors per month, and offering bookings for 150,000 hotels in more than 200 countries.

Ostrovok has plugged into SiteMinder’s RDX (Room Distribution Exchange) platform, enabling the thousands of hotels and partners that use the RDX globally to distribute real-time rates and availability to Ostrovok and have reservations automatically delivered to over 60 different PMS and CRS systems from the Moscow-based OTA.

Pavel Babenko, Director for International Markets at Ostrovok, said: “We wanted to partner with SiteMinder to gain direct access to the large amount of hotels that use SiteMinder’s RDX platform to power their distribution. With Russia’s booming tourist market, we needed a reliable integration that would allow us to maximise our volume potential. SiteMinder’s RDX platform has an exceptional track record of reliability and robustness when it comes to integrating to 3rd party systems.”

Russia’s hotel industry is fast emerging into a vibrant and highly competitive market. More than US$43 billion was spent on travel in 2012 alone[1] while tourist numbers are expected to increase by 20 percent by 2016[2]. As a result of this partnership, SiteMinder’s hotel clients will gain direct access to a rapidly growing and, currently, vastly untapped market.

“We are delighted that Ostrovok has chosen to build a connection with the RDX platform to support the growth its online channel is experiencing,” said Dai Williams, SVP Sales, Global at SiteMinder. “This integration provides our clients and partners who use RDX with additional exposure to a market that has enormous potential.”

[1] Cole, B. (2013), Russian travel market booming. Voice of Russia UK.
[2] CNN Business Travel, February 2014

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For more information or to arrange an interview, please contact:
Michael Frenkel, MFC PR (for SiteMinder)
(212) 808-6559

About SiteMinder
Founded in 2006, SiteMinder is a leader in the online hotel distribution industry. SiteMinder offers award-winning cloud-based distribution products – including a channel manager, booking engine, PMS/CRS integration and GDS connection tools, to help hotels increase online revenue, streamline business processes and decrease operational costs. Driven by a no-contract, commission-free business model, SiteMinder’s robust product suite and exceptional client support has made the business one of the most recognisable in the industry. SiteMinder has offices in Bangkok, Cape Town, Dallas, London and Sydney, and has more than 13,000 customers in more than 137 countries. For more information about SiteMinder and its award-winning products, please visit


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