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SiteMinder and HiRUM partner to increase integrated distribution solutions for Australia’s hotels

  Posted in Press Releases

Sydney, Australia – SiteMinder and leading Australian property management software provider HiRUM have today announced a partnership to offer a new, wholly-integrated online distribution solution for hotels in the country. The partnership involves the integration of HiRUM’s Front DeskTM PMS with SiteMinder’s Channel Manager, which will automate online bookings for the companies’ mutual hotel customers to reduce the time and costs involved in overbookings and manual management of reservations.

HiRUM’s general manager, Alex Blinko, says, “We are pleased to partner with SiteMinder, the recognised global leader in channel management. HiRUM’s partnership with SiteMinder is about bringing together two best-of-breed solutions so hotels can benefit from greater control and efficiency. The HiRUM and SiteMinder brands have very strong presence within the Australian market and so our partnership is about working together to provide local hoteliers with the choice to select the best that hotel technology has to offer.”

SiteMinder is today’s leading provider of two-way integrations for property management systems, integrating with more than 150 the world over to provide hotels with a seamless flow of room rates, availability and reservations between their selected property management system and more than 300 online channels – in real-time.

Michael Kinloch, director of sales – Pacific at SiteMinder, says, “Many of Australia’s – and, indeed, the world’s – hoteliers now have multifaceted roles, so efficiency is incredibly important to staying ahead and competitive. What is particularly great for hoteliers using HiRUM’s Front DeskTM is the software’s simplicity and suitability for all accommodation types. We are pleased to have a partner that continues to innovate and introduce new capabilities such as automated customer communication and owners’ portal, for a complete end-to-end front desk solution.”

HiRUM’s Front DeskTM is installed in more than 1,200 accommodation properties, managing more than 120,000 rooms. The software is supported by the HiRUM team based in Australia, which collectively offers over 120 years of accommodation industry experience.




Media contact
Maria Franco
+61 2 8031 1287

About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 20,000 hotel customers and 400 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

For more information, visit

About HiRUM
HiRUM is an Australian-owned and operated leader in hotel software, providing hotel and accommodation managers a complete end-to-end software solution. Our property management software (PMS) solution, HiRUM Front Desk, is now installed in over 1,200 hotels and properties around the world, managing more than 120,000 accommodation rooms.

HiRUM’s client base ranges from small B&Bs, right through to large hotel chains and multi-property complexes. With a solution suite that includes our integrated Front DeskTM PMS and HiSITE Channel Manager; full service marketing and website design to increase direct bookings; and Mobile Manager apps to increase efficiency; your whole business can be managed using a single product suite.

With over 20 years of industry experience, our focus is on providing tools to seamlessly run your accommodation business, freeing up time to spend with your guests. Manage, promote and maximise your property with the trusted source of tailored technology solutions to the accommodation industry.

For more information, visit


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