Skip to main content

SiteMinder partners with Charme & Caractère Hôtels to elevate guest experiences across the world

  Posted in Press Releases

London, UK – SiteMinder, the global hotel industry’s leading guest acquisition platform, has partnered with Charme & Caractère Hôtels, a leading network of hotel owners, to elevate the guest experience created by luxury and boutique hotels and lodges across France and more than 80 countries. Under the partnership, member hotels of C&C can connect SiteMinder’s distribution technology with their property management system to increase both their visibility among travellers online and understanding of their guests’ booking journey.

The partnership will also reduce the time spent maintaining live inventory and pricing for hoteliers signed with C&C. Members are today challenged with disparate systems that prevent them from providing the superior guest experiences they say their hotels were founded upon.

“The concept of a memorable stay has changed dramatically in recent years. Boutique hotels have dislodged conventional thinking around what makes for a great guest experience, especially in a market like France where travellers have heightened expectations around luxury and service. It is no longer enough to offer the most beautiful accommodation or the most original and homely decor. In today’s digital world, as hoteliers, we have to adapt and SiteMinder has become an ally for success and getting closer to our guests,” says Gilles de la Salle, owner of C&C member Céleste Hôtel in Paris.

Charme & Caractère Hôtels makes guest feedback transparent online, with the proven goal of lifting the standard of hotels that offer “soul, architecture and personality”.

“For our members hotels, which place their trust in us to bring them closer to their guests and to open their doors to the world, it is important we offer the opportunity for them to empower themselves and promote all the things that make their business unique. We are delighted to partner with SiteMinder to achieve this,” says Jacques Barthelemy, CEO at Charme & Caractere Hotels.

“While we are seeing the role of accommodation evolving, the essence of hospitality remains the same and boutique hotels are showing they are at the forefront when it comes to attracting and delighting guests, as well as creating loyalty from exceptional experiences. We are pleased to partner with Charme & Caractère Hôtels to help redefine excellence within the industry and enabling hotels in France & other countries to go back to service, where their real success lies,” says Antoine Aubrun, Country Manager – France at SiteMinder.

Media contact
Maria Cricchiola
+61 2 8031 1287

About SiteMinder
In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 87 million reservations worth over US$28 billion in revenue for hotels each year. For more information, visit

About Charme & Caractère Hôtels (C&C)
Charme & Caractère is one of the best address books to travel here and there. It is a worldwide brand, offering its own definition of travel: an experience with human values, worldwide values and societal values: Emotional. Human. Ethics.

Charme & Caractère is a cooperative system welcoming more than 10,000,000 customers per year with almost 1,000 unique hotels & lodges in more than 80 countries and an 87% worldwide quality score certified by customers with more than 800,000 reviews.


Thanks for sharing

Sign up to our blog and receive regular updates on the content you're into

Send this to a friend