Sydney, Australia – SiteMinder, the global hotel industry’s leading cloud platform, has revealed the top 10 booking sites for hotels in 2015. The annual list is based on the total gross booking revenue facilitated by today’s largest online distribution platform, SiteMinder’s Channel Manager, for the company’s more than 20,000 hotel customers around the world.
“This list captures the distribution channels that led the industry in providing one the most critical measures for a hotel’s success today – its online revenue,” says Mike Ford, co-founder and managing director at SiteMinder.
“Around US$11 billion worth of online revenue has passed through SiteMinder’s technology over the past year. This has been via both the third-party booking sites and Internet booking engines SiteMinder’s Channel Manager integrates with – including SiteMinder’s own product, TheBookingButton, which for the fourth year running features among the list’s top five positions to show the increasing value that direct bookings provide for hoteliers.”
Speaking on the third-party sites featuring in the list, Mr Ford adds, “With the ubiquitous headlines on market consolidation and acquisitions in 2015, it is easy to forget the role each individual brand plays in the decision-making and booking process of today’s traveller. SiteMinder’s list of the top 10 booking sites for hotels highlights these roles in enabling hoteliers to increase their reach and conversions online – and to optimise all of their available inventory at any given time through the world’s leading distribution channels.”
The top 10 booking sites for hotels globally in 2015 were:
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As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 20,000 hotel customers and 400 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.