Barcelona, Spain – Hotel reservations in Spain have grown by 37% compared to the start of December 2019, according to data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels.
It is also the first time in five years that reservations in Spain have exceeded pre-pandemic figures for each month of the year, reaffirming the country as a preferred tourist destination. Compared to neighbouring Italy and France, Spain has the strongest comparative reservation figures, behind only Portugal.
According to SiteMinder’s data, of the total reservations made in the last two weeks, 49% are for holidays in December as the long weekend and holiday season approaches, with 47% of November bookings coming from domestic travellers, the highest proportion throughout 2023.
Expectations for the holiday season
More than 20% of all future stays currently booked at Spanish properties align with the weeks surrounding the long weekend, with 8% corresponding to the end of the year.
Sara Padrosa, SiteMinder’s regional manager for Spain, says, “Locals in particular are eager to travel in December, whether it be a relaxing stay or getaway to the snow. The rapid growth in reservation volumes demonstrates the importance of innovative technologies that help to maximise a property’s revenue during travel peaks and avoid overbookings.”
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SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 100 million reservations worth over A$60 billion in revenue for its hotel customers each year.