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Spain’s Labor Day holiday triggers 34% jump in hotel bookings

  Posted in Press Releases


Barcelona, Spain – Spanish hotel bookings have jumped 34% ahead of the upcoming Labor Day holiday, compared to the same period last year. This is according to the latest figures from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels. Compared to 2022, hotel booking momentum has grown 55%, as travellers take the opportunity to secure a five-day weekend.

May accounts for 33% of all booked stays at SiteMinder’s Spanish properties, displaying the importance of the period for local hotels. International guests continue as the majority, contributing 64% of Spain’s April bookings, with travellers from the UK, France, Germany, the US and Italy, in that order, booking the most stays.

The average hotel room rate across the holiday period is €211, 2.4% more than the same time last year (€206). Notably, the average lead time has grown by over 35%, rising from 65 days in 2023,  to 88 days this year, a comparison made a week prior to Labor Day on each occasion.

“As travellers increasingly make their holiday reservations well in advance, savvy hoteliers are taking a data-driven approach to optimising their occupancy and revenue,” comments Alvaro Rubio, SiteMinder’s country manager for Spain. “The Labor Day period is a wonderful time to explore Spain ahead of the peak season, and with that comes a pocket of opportunity for the local businesses setting their room rates based upon demand.”

Media enquiries
Maria Cricchiola
+61 2 9056 7415

Investor information
Paul Wong
+61 411 889 876

About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year.


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