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International hotel bookings in Germany jump to 40% ahead of UEFA Euro 2024: SiteMinder

  Posted in Press Releases

Berlin, Germany – Forty percent of June and July hotel stays will be from international guests, as football fans flock to Germany for UEFA Euro 2024. This is according to SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels. Comparing data for both months with the same period in 2023, SiteMinder also reveals that the total volume of bookings in the country has increased by 29%.

With the surge of arrivals of international fans, the average daily rate for stays during the UEFA Euro season has grown by 11% throughout Germany to €214 – compared to €192 in the previous year. Football fans have booked their stays further in advance, with the average lead time for June and July bookings extending by five days. In Berlin, the average room rate has increased by 18% to reach €189, up from €160 in 2023. Hotel bookings in the city have also risen by 28%, aligning closely with the country average.

“The excitement surrounding one of Europe’s biggest sporting events this year is evident from our data,” says Clemens Fisch, Regional Director DACH at SiteMinder. “Despite the rise in costs, the eagerness of travellers to plan their trips highlights a critical revenue opportunity for hotels. Local properties are now better positioned to forecast occupancy and dynamically optimise their revenue management strategies as more travellers plan their stays around UEFA Euro 2024 and other major events.”

SiteMinder’s data shows that the UK leads with the most international bookings in Germany during UEFA Euro season, followed by the Netherlands, Switzerland, Austria and the US.

“The boom in international travel during the UEFA Euro season gives hotels in Germany a unique advantage to further boost their revenue,” shares Fisch. “Hoteliers can capitalise on the arrival of football fans from around the world by offering upgrades, extras and tailored packages even before they check in. Not only will this allow hotels to maximise their revenue potential, but it will also make the stays of their guests more memorable, creating a UEFA Euro summer to remember.”

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Maria Cricchiola
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About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year.


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