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VisitEngland and SiteMinder to boost England’s international appeal with Tourism Exchange Great Britain

  Posted in Press Releases

London, UK – VisitEngland has partnered with SiteMinder, the global hotel industry’s leading guest acquisition platform, as part of its effort to boost domestic and international numbers across England. The tourism board has established Tourism Exchange Great Britain (TXGB), an online resource designed to align local tourism suppliers of all sizes with a range of English and global distributors, and now accessible to all SiteMinder hotel customers.

TXGB today supports accommodation suppliers in their efforts to target new markets, and ensures that regional Destination Marketing Organisations (DMOs) are powered to provide travellers with visible and bookable options online. Under the partnership, hotel users of SiteMinder’s platform can tap into TXGB’s local distribution network, which includes bookable DMO websites in Manchester, Bristol, Bath, Plymouth and West Sussex, with another 20 going live soon.

Sadie Deveraux, Head of Acquisition at TXGB, says the partnership will help to achieve the core goal of joining the dots for hoteliers and their customers. 

“TXGB was created to ensure that English tourism operators are able to reach potential new customers in global markets, in what has been a highly fragmented sector to date. By making local DMO websites bookable and more user-friendly in an increasing number of regions, and by providing hoteliers access to other major distributors, there is a particularly big opportunity to increase the appeal of parts of rural England, which have traditionally not embraced technology,” says Ms Deveraux.

“SiteMinder is the trusted market leader in online distribution for hotels around the world, so having their platform integrated with TXGB is crucial to us, as it ensures our platform can be used by a far wider variety of hotels. Importantly, for those hotels, it means the benefit of being more visible online.” 

James Bishop, Senior Director of Global Demand Partnerships at SiteMinder, says, “International visitor arrivals to the UK were down during the first half of 2019, so we are very pleased to support VisitEngland at this time, especially for England’s regional economies. By providing the country’s independent hotels new opportunities to sell their rooms online, we have the ability to help them to compete on a global scale and to bring much-needed tourism into the country.”

Media contact
Maria Cricchiola
+61 2 8031 1287

About TXGB
Created by VisitEngland, Tourism Exchange Great Britain is a business-to-business platform that connects tourism suppliers (e.g accommodation, tours, attractions) to distributors from around the world. It provides a one-stop exchange for suppliers to manage live availability, pricing and bookings across multiple distributors locally and from around the world. The platform allows distributors (e.g online agents) to have a wide range of tourism products at their fingertips – from hotels and B&Bs, to transport passes and experiences.

About SiteMinder
In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit


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