Direct Bookings Cheat Sheet: How to reduce abandoned reservations at your hotel

  Posted in Direct Bookings

It’s frustrating for hoteliers when their marketing efforts are successful in driving significant traffic to the hotel website but see only a minimal increase in bookings.

The harsh reality is that most visitors abandon their booking. These days travellers are very savvy shoppers and are willing to spend a long time researching and comparing accommodation options. By the time a guest actually commits to a payment, they’ve already been on a world tour in some respects.

However, the general industry trend of booking abandonment can be arrested if hotels are diligent with their direct booking strategy. Understanding the consumer path-to-purchase and customer friction points is important to provide a better online experience for travellers.

Download the cheat sheet to discover how you can reduce your abandoned bookings.