Skip to main content

How to reduce abandoned bookings at your hotel: Direct Booking Cheat Sheet

  Posted in Direct Bookings  Last updated 19/09/2018

It’s frustrating for hoteliers when their marketing efforts are successful in driving significant traffic to the hotel website but see only a minimal increase in bookings.

The harsh reality is that most visitors abandon their reservation partway through the process. These days travellers are very savvy shoppers and are willing to spend a long time researching and comparing accommodation options. By the time a guest actually commits to a payment, they’ve already been on a world tour in some respects.

However, the general industry trend of booking abandonment can be arrested if hotels are diligent with their direct booking strategy. Understanding the consumer path-to-purchase and customer friction points is important to provide a better online experience for travellers.

Download the cheat sheet to discover how you can reduce your abandoned bookings.

 

Thanks for sharing

Sign up to our blog and receive regular updates on the content you're into

Send this to a friend