By Hannah Milborrow, VP Product, SiteMinder
Happy New Year to all our customers, partners and friends around the world.
Incredibly, it’s that time again when we look at the top 10 sites that gave back the most to our hotel customers over the year past – and what a remarkable year 2014 was for the industry.
Indeed, over the past 12 months we saw further consolidation of OTAs, the rise of meta search, the launch of TripAdvisor’s Instant Booking tool and the continued prevalence of the major GDSs – but also the ongoing, fast-moving shift toward direct bookings, which continues to be the big disruption within the channels space as hotels look to take more control over the costs to distribute their room inventory online. This year’s list proves no different, as evidenced by SiteMinder’s own integrated booking engine, TheBookingButton, featuring in the top five booking channels for our customers for the third consecutive year.
Within the OTA space, Booking.com retained the #1 position for the third year running.
Through all the movements that continue to rock our industry, technology remains key and SiteMinder’s goal is that we continue to play a pivotal role in the hotel integration and connectivity landscape so hotels can earn the most from of every room, every time.
The top 10 revenue-generating booking sites of 2014
Based on gross booking revenue facilitated by SiteMinder’s best-in-class distribution products from 1 January to 31 December 2014, here were the top 10 booking sites for our customers globally in 2014: