Social Media

Social media has established itself as one of the most powerful tools for any hotel marketer. It can be the difference between securing a booking and seeing your sales slip away.

Take note of our social media tips in the blog or download our eBook to learn how to get ahead in the social media world.


Hotel guests looking at the hotel's Facebook page on different devices

How to get more direct bookings through your hotel’s Facebook page

Hotels can get many direct bookings through their Facebook page with an effective strategy in place.

5 effective tactics for attracting international guests to your hotel

Attract more international guests to your hotel with these straightforward tips and simple marketing tactics from SiteMinder.

Free on-demand video: Why you should be engaging with your hotel’s social fans

More and more people are using social media to influence the way they plan and participate in travel. Learn more in this exciting webinar…

The social media updates and how this affects marketing for your hotel

Which new social media features should you be using in your hotel’s marketing campaigns?

Social media channels are always adding features that can help your hotel business. Read about the social media updates in this SiteMinder round-up.

instagram for business

What advice did Instagram give hotels looking to boost their social media engagement?

With some changes to the way hashtags work on Instagram, what should hoteliers know about gaining engagement on the popular channel. SiteMinder explores.

Social Media Marketing: 3 great examples of hotels that are getting it right

Social media marketing should be a crucial part of your hotel’s strategy as it’s where your prospective guests are. So how are hotels mastering social media? Here are three great examples of hotels getting it right…

11 effective ways to boost your hotel’s midweek occupancy and revenue

Discounting is never a good strategy for boosting your hotel’s bookings. So here are 11 effective ways to boost your hotel’s midweek occupancy and revenue.

The facebook icon, on the beach outside a hotel

How will Facebook’s newest features affect your hotel?

Your hotel should always be keeping up with the latest social media developments. These new Facebook features will help you drive more bookings.

The cover of SiteMinder's social media playbook

SiteMinder’s Social Playbook: 50 reasons (and tactics) for engaging with your hotel’s social media fans

Social media has changed the way the world connects, engages, and communicates. In this eBook we explore useful insights into how travellers use social media to plan their trips and engage with it during and after their stay.

Five young people using their phones

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the social media nudgers?

‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…

Are you including these essential items in your hotel’s social media strategy?

Social media can greatly benefit your hotel. But what should you include in your strategy? Don’t forget these keys to success…

Hotel Marketing with Snapchat: Essential tips for reaching young millennial hotel guests

Snapchat is building a reputation for fast-becoming a key marketing platform – especially for millennials. Here’s how to market your hotel on this exciting social media channel…

How to use Instagram to promote your hotel and attract guests

With more than 400 million users, Instagram is fast becoming the front-runner in the race for the biggest social media influence – it’s especially powerful for hotels looking to attract guests.

Content marketing for hotels: How to get started telling your hotel’s story

Content marketing is more than just a buzzword. Here’s how your hotel can get started telling your property’s unique story.

Hotel Customer Service: How to use Twitter to engage & listen to your guests

Hotel staff are often not as confident at responding to tweets as they are with face-to-face customer service. Here’s some advice on how to use Twitter for hotel customer service…

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