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SiteMinder Partner Awards 2025

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Welcome to the 2025 SiteMinder Partner Awards, where we celebrate the innovators, leaders, and change-makers shaping the future of the hotel industry.

Winning is just the beginning. With more awards than ever, this is your chance to step onto a global stage and unlock new opportunities.

Success isn’t about a single achievement—it’s built over time. From driving innovation to supporting clients, every effort you make throughout the year brings you closer to becoming one of our partner award winners.

Your journey starts now.

 
partner awards

What it could mean for you

Experience global exposure with the Partner Awards. Gain instant recognition, increased visibility, and valuable promotion to an audience beyond your current network—opening doors to new opportunities and propelling your business to the next level of success.

Visibility

  • Feature on our SiteMinder Partner of the Year Winners Page
  • Extensive exposure, features, and collaboration opportunities
  • Premium listing on SiteMinder’s Partner Directory

Promotion

  • Feature in SiteMinder’s customer newsletter, blog and social channels
  • The opportunity to present to SiteMinder customers in a webinar or at an event
  • Comprehensive marketing kit to promote your win

Recognition

  • Trophy, certificate and merchandise
  • Legacy feature on the SiteMinder Partner of the Year landing page
  • Winner’s badge to add to your SiteMinder directory profile, your company channels, and your email signature and website

About the SiteMinder Partner of the Year Awards

Behind every successful hotelier is a network of dedicated partners working tirelessly behind the scenes. In 2021, we launched the inaugural SiteMinder Partner Awards to recognize hospitality businesses and individuals whose contributions and support are invaluable to accommodation providers.

While their impact may not always be visible, it drives success, profitability, and seamless experiences for hoteliers worldwide.

“Winning a Partner of the Year Award is an honour that equates to recognition from the broader hospitality industry, from our SiteMinder team, and from our global partner ecosystem, as a leading solution or service for hoteliers.”

Sankar

— Sankar Narayan, CEO, SiteMinder

2025 SiteMinder Partner Awards

Performance Awards

PMS Partner of the Year

Evaluation of a PMS Partner’s performance against points-based criteria.

Reseller Partner of the Year

Evaluation of a Reseller Partner’s performance against points-based criteria.

App Partner of the Year

Evaluation of an App Partner’s performance against points-based criteria.

Distribution Partner of the Year

Evaluation of a Distribution Partner’s performance against points-based criteria.

Expert Partner of the Year Regional awards for the first time! – ANZ, ASIA, AMERS, EMEA

Evaluation of an Expert Partner’s performance against points-based criteria.

Excellence Awards

Innovation Partner of the Year

Presented to the partner who has made the most significant strides in terms of growth, market penetration, and/or technological advancement within the specified period. This award celebrates partners who have successfully disrupted the status quo and achieved remarkable breakthroughs in their respective areas of expertise.

Breakthrough Partner of the Year

Awarded to the partner who has demonstrated exceptional creativity, originality, and forward-thinking in developing solutions or services that drive innovation within the industry.

 

Hoteliers’ Choice Partner of the Year

Awarded to the the partner who has earned the most votes from hoteliers for providing outstanding products and/or services that significantly enhance a hotel’s ability to deliver great guest experiences, operational efficiency, and overall satisfaction.

Revenue Partner of the Year

Awarded to the partner who has demonstrated exceptional performance in maximizing profitability and driving business growth for their customers and clients.

   

Apply for SiteMinder’s Partner of the Year Awards

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Key Dates

Awards launch

26 March 2025

Awards closing

5 October 2025

Finalist announcement

12 October 2025

Winners announced

5 November 2025

Frequently Asked Questions

What makes me eligible to apply?

 
For specific eligibility, see ‘The 2025 Awards’. General eligibility criteria are as follows:
  • You must be an Active Partner on either of the SiteMinder Partner Programs (Expert, PMS, Reseller), a live partner on the App Store, or a technically integrated Distribution Partner with SiteMinder during both the time of submission and the time the winners are announced.
  • Submissions must be received by 11:59 PM GMT on the day of the deadline.
  • If referencing a client/customer, please request their permission before submitting,
  • Submission can only be submitted for consideration one time. The same application can’t be submitted to the same category in the same year and/or the same application can’t be submitted to multiple categories.
  • You can submit as many unique applications each year and/or categories as you want.

How do I apply?

 
To apply for an Excellence Award, complete the submission form here by the deadline. There’s no need to apply for the Performance Awards — applications are automatic, and we evaluate you against points-based criteria. Just make sure you check the criteria for each award to see if you qualify first. View the general criteria here.

What’s the difference between the Excellence Awards and the Performance Awards?

 
The Excellence Awards require a submission and will be judged by a panel of influential individuals in the industry. The Performance Awards are judged on points-based criteria, with no submission required.

When do submissions open for the Excellence Awards?

 
Submissions for the SiteMinder Partner of the Year Excellence Awards open on 26 March 2025. To apply, please click here.

How long do I have to submit my application for the Excellence Awards?

 
You have until 11.59pm GMT on 5 October 2025 to submit your application.

How many Excellence Awards can I/my company submit applications for?

 
You can submit 1 application for one Excellence Award of your choice. Make sure you check the criteria for each award to see if you qualify first.

Can I submit the same application to multiple Excellence award categories?

 
No, you can submit your unique application to one category only. To submit to multiple award categories, you will need to provide multiple unique applications.

What are the eligibility criteria for an Excellence award?

 
Please view the general criteria here.

Can I send additional materials to support my submission?

 
Absolutely. Just follow the instructions at the bottom of the submission form to attach additional materials to your submission.

When will the winners be announced?

 
The winners will be announced on 4 November 2025.

Will the SiteMinder Partner Awards ceremony be an online event?

 
We will be communicating more details about the award ceremony ahead of time. Please keep an eye out for communications online, via email, and via the Partner Hub.

Who do I contact if I have any questions?

 
For any questions about the awards, please contact your dedicated Partner Manager or partnerawards@siteminder.com