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In times of uncertainty, hotels have a reason to lean in

It’s safe to say that the tariff discussions that defined the first half of 2025 has thrown the global economy a curveball. The travel and hospitality sector, in particular, has recalibrated its outlook for the year, with some global hotel brands lowering their RevPAR guidance as they navigate the current climate with a mix of […]

Difference between a hotel and a motel: A core guide

Explore the key differences between hotels and motels and how to use this knowledge to improve brand positioning of your property.

Hotel ad: Monitoring, compliance and parity

Develop a successful hotel ad strategy that balances rate parity, compliance, and monitoring across multiple channels & properties.