Social Media

Social media has established itself as one of the most powerful tools for any hotel marketer. It can be the difference between securing a booking and seeing your sales slip away.

Take note of our social media tips in the blog or download our eBook to learn how to get ahead in the social media world.


How will Facebook’s newest features affect your hotel?

Your hotel should always be keeping up with the latest social media developments. These new Facebook features will help you drive more bookings.

SiteMinder’s Social Playbook: 50 reasons (and tactics) for engaging with your hotel’s social media fans

Social media has changed the way the world connects, engages, and communicates. In this eBook we explore useful insights into how travellers use social media to plan their trips and engage with it during and after their stay.

Direct bookings & your hotel’s guests: Are you attracting, reaching, and converting the social media nudgers?

‘The Social Media Nudgers’ are the tech-savvy travellers who love to reach out to various brands via social media. Here’s how to tailor your direct bookings strategy to attract, reach, and convert them…

Are you including these essential items in your hotel’s social media strategy?

Social media can greatly benefit your hotel. But what should you include in your strategy? Don’t forget these keys to success…

Social Media Marketing: 3 great examples of hotels that are getting it right

Social media marketing should be a crucial part of your hotel’s strategy as it’s where your prospective guests are. So how are hotels mastering social media? Here are three great examples of hotels getting it right…

Hotel Marketing with Snapchat: Essential tips for reaching young millennial hotel guests

Snapchat is building a reputation for fast-becoming a key marketing platform – especially for millennials. Here’s how to market your hotel on this exciting social media channel…

How to use Instagram to promote your hotel and attract guests

With more than 400 million users, Instagram is fast becoming the front-runner in the race for the biggest social media influence – it’s especially powerful for hotels looking to attract guests.

Content marketing for hotels: How to get started telling your hotel’s story

Content marketing is more than just a buzzword. Here’s how your hotel can get started telling your property’s unique story.

Hotel Customer Service: How to use Twitter to engage & listen to your guests

Hotel staff are often not as confident at responding to tweets as they are with face-to-face customer service. Here’s some advice on how to use Twitter for hotel customer service…

Millennials & Travel: 20 interesting stats we learned about millennial hotel guests

Who are millennials? What inspires them to travel? And what do they expect from their hotel stays now, and in the future? New research from Expedia looks at millennial guests and their travel preferences…

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How to manage your hotel’s online reviews (and improve your reputation management skills)

Managing your reputation can be overwhelming and it can be hard to know where to start with the many online reviews that are posted about your property. This blog looks at how to handle both complaints and rave reviews.

11 effective ways to boost your hotel’s midweek occupancy and revenue

Discounting is never a good strategy for boosting your hotel’s bookings. So here are 11 effective ways to boost your hotel’s midweek occupancy and revenue.

How to grow your hotel’s Facebook page likes organically

Your guests are using Facebook for at least 20 minutes a day – so what ideas can you use to grow your hotel’s Facebook page likes organically?

Marketing your hotel: 5 key things to understand about working with online and offline channels

When it comes to marketing your hotel combining the power of online and offline channels is key. Here are 5 key things to understand about working with them…

What are the three types of strong online presence that your hotel needs in 2016?

With increasingly connected and mobile guests, hotels are finding it important to adapt in order to maintain and grow their market share. Here are the three types of strong online presence that your hotel needs online in 2016…

#Obsessed: 25 fascinating stats demonstrating the power of your guests and social media

A report published by the national tourism agency, VisitBritain, shows the powerful influence social media has when it comes to international visitors and their travel choices.

Reviewing the Reviews: How does TripAdvisor impact hotels and their bookings?

With 95% of travellers saying they use travel review websites to make their booking decisions, what impact do online reviews have on hotel bookings?

4 easy ways to maximise social media using your internet booking engine

Social media presents a huge opportunity for hoteliers and this blog from SiteMinder looks at how you can maximise social with your internet booking engine.

How future mobile device usage can give your hotel a competitive advantage

What does the mobile strategy of the future look like for hoteliers? This blog uses research from PricewaterhouseCoopers to explore the possibilities.

9 simple rules to stay on the right side of managing online reviews

With the news that some businesses are using unlawful methods to gain positive online reviews, how can you make sure your hotel stays within the law?

The Great Power Shift: Are you engaging the empowered holidaymaker?

What influences holidaymakers when they book? Is it the hotel’s reputation or is price the deciding factor? This SiteMinder blog explores these questions.

9 brilliant business insights from the Travel Marketing Summit 2015

SiteMinder attended the inaugural Travel Marketing Summit 2015, hosted by Mumbrella. Here are nine brilliant business insights from travel marketers…

5 content marketing tips to convert more guests

By Mark Abramowitz, VP Marketing, SiteMinder Want to appeal to your website visitors and inspire them to make bookings? It’s not enough to post a few static images of your hotel or luxurious infinity edge pool and hope for the best. Second only to internet advertising in accelerated growth, content marketing now accounts for more… Read more »

5 tips for hotels to harness the power of marketing technology

Ways to harness technology including marketing automation and social media integration to increase the effectiveness of your email marketing strategies.

5 emerging travel trends every hotelier should consider

Five emerging travel trends from this year’s World Travel Market Global Trends Report that hoteliers won’t be able to ignore in 2015 and beyond.

How to handle online guest reviews of your hotel

Online hotel reviews are changing everything – hotel operators must became adept in the art of handling online guest reviews in order to stay competitive.

11 ways to redefine customer service – not just your hotel distribution strategy

A hotel’s profitability is a direct function of the satisfaction of its guests, making customer service a top priority in today’s competitive business climate.

How to maximise social media sales by reshaping your online distribution

Hotel marketing strategies to help properties gain a better understanding how to maximise social media and maximise your hotels direct online sales.

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