BTH Hotels is a boutique brand with a disruptive and contemporary concept located in San Borja, Lima, Peru. With a modern, bohemian and youthful approach, BTH stands out for its focus on design, art, and sensory experiences, offering guests a space where creativity meets comfort.
Guests choose BTH because they find an authentic and unique experience, where every detail is designed for those who value the different and the genuine.
With plans to expand to new locations, the hotel needed to find ways to unlock business growth and manage operations efficiently.
From manual chaos to smart automation
Before implementing SiteMinder’s platform, BTH Hotels faced a common yet critical challenge in the hospitality industry: manually updating inventories and rates across each connected booking channel. This process not only consumed valuable staff time but also significantly increased the margin for error and made it difficult to maintain rate parity across channels.
The lack of centralisation prevented the team from optimising their revenue management strategy and limited their ability to make data-driven decisions. With expansion plans on the horizon, BTH urgently needed a solution to simplify daily management and enable scalable operations.
“We needed to centralise our room distribution and simplify daily channel management. Before, we updated inventories and rates manually on each platform, which was time-consuming and increased the margin of error,” says Ricardo Munives, Reservations & Revenue Manager.
Smart centralisation with SiteMinder
Implementing SiteMinder’s guest acquisition and revenue management platform marked a turning point for BTH Hotels. It allowed for the connection and management of all distribution channels in one place, automating inventory, rate, and restriction updates. Its seamless PMS integration also created a fully synchronised workflow, with two-way data sharing.
One of the aspects most appreciated by the BTH team was how easy SiteMinder was to implement. The learning curve was short thanks to the platform’s intuitive interface and constant support from SiteMinders team, who were always available with fast response times.
“Implementation was very simple. The platform is intuitive and user-friendly, and the support team guided us every step of the way, quickly resolving any questions,” mentions Ricardo.
Beyond operational automation, BTH also adopted SiteMinder Insights, a key tool for their revenue strategy. This feature offers valuable real-time metrics such as production per room, room nights, and ADR, allowing the hotel to develop and adjust its pricing strategy with precision.
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60% more occupancy, 56% more revenue
The results achieved by BTH Hotels with help from SiteMinder have been extraordinary. The hotel recorded an increase in generated roomnights of over 60% and a 56% rise in revenue, figures that demonstrate the direct impact of having market visibility, control, and real-time data to inform decision making.
Beyond the numbers, the team now spends considerably less time on repetitive manual tasks, allowing them to focus on what truly matters: delivering exceptional guest experiences and developing growth strategies.
“Without a doubt, the Insights tool is our favourite feature. It allows us to visualise performance in real time and make better-informed decisions about rates and strategies,” says Ricardo.
“It’s a practical, straightforward guide to managing revenue with greater accuracy.”
The ability to work with dynamic rates, apply restrictions based on demand, and make data-driven decisions has made SiteMinder’s platform a central component of BTH Hotels’ guest acquisition and revenue management strategies.
With a solid technological foundation and optimised processes, BTH Hotels is now perfectly positioned for expansion into new locations, maintaining its unique value proposition and focus on offering authentic, distinctive experiences in Lima’s competitive hotel market.