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Aligned Corporate Residences runs four locations seamlessly with SiteMinder

  Posted in Case Studies  Last updated 22/11/2024

Aligned Corporate Residences offers a unique blend of style and comfort with four distinct Australian locations: Kew and Williamstown in Victoria, and Mackay and Townsville in North Queensland.

Offering tailored accommodation and personalised service designed to meet the unique needs of various visitors, each residence provides a seamless, personalised living experience, ensuring comfort and convenience. The brand’s commitment to exceptional service is reflected in pet-friendly and NDIS-accredited facilities, offering residents the flexibility and support they need. 

Aligned Corporate Residences is also deeply embedded in the community, hosting monthly events to foster connections among residents and collaborating with the local communities.   

We spoke to Toni Veljanovski, Head of Global Relationships, about what makes the group special and how SiteMinder has successfully supported its operations.

Unwavering personalisation supported by the most powerful platform

Making sure that each individual resident is satisfied is one of the most important things for Toni.

“What sets Aligned Corporate Residences apart and makes us the preferred choice is our unwavering commitment to providing a personalised and comfortable living experience, tailored to the unique needs of our residents,” she says.

“Our tailored accommodation approach caters to individual preferences, offering modern amenities such as coffee machines, rice cookers, and air fryers, alongside a convenient coffee station in reception.”

“Our monthly in-residence events foster a sense of community, ensuring residents feel connected and part of our Aligned Corporate Residences family. Our Residents love our BBQ and dinners, often commenting they have never experienced this level of service in all their years of travelling!”

To help keep operations running efficiently and profitably, the group uses SiteMinder’s leading platform to manage distribution, revenue management, improve their online visibility and use analytics to make informed decisions. 

“SiteMinder allows us to connect to various distribution channels and makes the connection easy. The rate loading process and suits are also really easy thanks to the responsive and helpful team.”

With the industry’s most powerful channel manager and largest distribution ecosystem, SiteMinder is perfectly placed to help large properties maximise bookings and revenue.

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Efficiency and insightful data driving business outcomes

SiteMinder has been a key factor in how Aligned Corporate Residences operates day-to-day, providing the essential technology that enables an accommodation business to grow and improve performance.

“SiteMinder provides significant efficiencies in both time and resources. The reporting capabilities have been instrumental in streamlining the reconciliation of travel agent commissions, ensuring accuracy and reducing the time spent on administrative tasks,” Toni explains.

“Additionally, the ability to view and collate multiple reservation details in one place has simplified our arrival management process. These features alone have allowed us to reduce the time spent on these tasks, enabling our team to focus more on enhancing resident experiences.”

SiteMinder user-friendly interface allows the team at Aligned Corporate Residencies to easily adjust room offers. 

Aligned Corporate Residences

Impactful features that grow revenue

Some of SiteMinder’s offerings that have made a huge difference to Aligned Corporate Residences include Demand Plus, SiteMinder GDS, and Insights.

Demand Plus enables hoteliers easy access to metasearch engines such as Google, Trivago, and Tripadvisor, to boost direct bookings.

GDS connects to the industry’s biggest and best global distribution systems, to capture high-value reservations.

Insights provides key performance reports and market data to ensure the business can be making the right strategic decisions on pricing and distribution.

“As a new accommodation provider, Demand Plus really helped us grow brand awareness,” Toni says. “It’s increased our visibility and enhanced our revenue and rate management.” 

The improved booking performance allowed Aligned Corporate Residencies to enhance their revenue and manage rate distribution effectively. 

“SiteMinder GDS has been instrumental in building our corporate and government portfolio by promoting our accommodations to new businesses and clients and increasing revenue. SiteMinder GDS has helped increase revenue for our residences. The efficient  management of content and rate distributions by the GDS technical team has significantly enhanced our visibility and booking potential.” 

“Insights, particularly the competitor rate reports, has been invaluable in shaping our pricing strategy and allowing us to make informed decisions to enhance our revenue management and understand the market conditions.”

Overall, SiteMinder’s platform has been able to streamline the operations of all properties under Aligned Corporate Residences, boosting bookings and revenue in the process. With a user-friendly interface and one platform to manage everything, any property can maximise their success.

“Our experience with SiteMinder has been overwhelmingly positive,” says Toni. “I’d like to make special mention of the SiteMinder team. We’re very grateful for all the support, technical help, and friendly interactions.” 

Additionally, Toni mentions that “all the valuable insights we have gathered from SiteMinder have been crucial in refining our strategies and driving growth. The notable increase in visibility and revenue underscores the key benefits we’ve gained from using SiteMinder’s solutions.”

Thank you Toni for the amazing feedback and we wish Aligned Corporate Residences all the best as we continue our partnership together.