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SiteMinder drives 30% booking growth for Batu Karang Lembongan Resort & Spa

  Posted in Case Studies  Last updated 30/10/2024

First established in 2005, the luxury paradise of Batu Karang Lembongan Resort & Spa is a tropical haven just 30 minutes off Bali’s east coast. 

Nusa Lembongan is renowned for its natural beauty, including world-class surf breaks like Playgrounds, Lacerations, and Shipwrecks, along with snorkelling and scuba diving in crystal-clear waters. Batu Karang Lembongan seamlessly combines this stunning environment with luxurious villas, breathtaking views of the Indian Ocean, and the distant silhouette of Mount Agung.

Guests are treated to high-quality accommodation, where a team of professional staff ensures that every stay is as comfortable as possible.  With 39 rooms, the resort boasts a full range of facilities, including three swimming pools, a spa, gym & steam room, and a variety of dining options serving both Indonesian and international cuisine. Guests can also enjoy a beachfront café, a fully equipped conference room, and outdoor spaces perfect for weddings or exclusive events.

We spoke to the team about how they keep everything running smoothly and the role that SiteMinder’s platform has played in the property’s success.

Batu Karang Lembongan Resort & Spa

Facing connectivity challenges

As a resort catering to predominantly international guests, Batu Karang Lembongan Resort & Spa must ensure seamless operations. However, Director of Sales Betti Puji Sulistiyaningsih shared that they previously faced connectivity glitches while using another channel manager. These persistent issues prompted the resort to seek a more reliable solution.

“We decided to switch to SiteMinder because it’s more user-friendly and supports two-way connectivity without disrupting the existing one-way connections to our channels,” Betti explained.

In addition to connectivity issues, Batu Karang required smooth integration with the various platforms that they utilise. The resort connects to as many as 13 online travel agents (OTAs), uses third-party booking engines, PMSs, the GDS, and other systems. 

Thanks to SiteMinder, integration across all these channels runs smoothly, even when they add a new channel, such as Luxury Escape recently – an integration that was completed without a hitch.

Batu Karang Lembongan Resort & Spa

Increased bookings and seamless connectivity

Since transitioning to SiteMinder, Batu Karang Lembongan Resort & Spa has seen a significant boost in bookings, with numbers rising consistently across all channels.

“There’s been about a 30% increase in bookings from all channels, including OTAs, direct bookings, and more,” said Fitri Kurnia, the resort’s Reservations Manager. 

Another advantage the team enjoys with SiteMinder is its ease of use. According to Fitri, “SiteMinder’s UI and UX is quite user-friendly and easy to navigate.” 

This has greatly improved the team’s efficiency in managing multiple channels. Moreover, SiteMinder’s rate multiplier feature offers significant flexibility, particularly when adjusting room rates across specific channels.

“The rate multiplier feature is very useful, especially for setting room prices on particular channels. It’s working well,” Fitri added, emphasizing how valuable this tool is in their daily pricing management.

Thank you for the amazing feedback Betti and Fitri! SiteMinder is dedicated to supporting the resort’s ongoing success and long-term growth.