Distinctive Concept Hotels is a group specialising in the management and marketing of independent hotels located in Mexico’s most iconic destinations, such as Playa del Carmen, Cancún, Tulum, Holbox, and Cozumel. With a portfolio of 18 properties — including Cyan Cancún Resort, Antera Hotel & Residences, Grupo Ahau Collection, and Playa Azul Cozumel — their mission has always been to offer guests authentic experiences while maximising the profitability of each hotel.
However, manually managing rates and availability posed a major challenge. The team was spending over 20 hours a week updating channels, risking errors that negatively affect revenue outcomes.
“Each of our properties has a unique identity, but they all share the same standard of efficiency. To grow, we needed technology that could help us maintain that level,” said Osvaldo Valencia, Commercial Director.
During a Tianguis Turístico event, the team discovered SiteMinder and decided to implement its platform, including features such as a channel manager and business intelligence. In less than a week, all hotels in the group were connected and operating smoothly. The intuitive interface and support team made for a fast and effective adoption of the solution.
With SiteMinder, Distinctive Concept Hotels automated its distribution processes, freeing the team from repetitive tasks and allowing them to focus on commercial strategy.
“We went from relying on manual processes to having a fully automated system. The impact was immediate.”
The results speak for themselves:
- Average occupancy increased from 55% to 80%.
- OTA bookings grew by 25%, and direct bookings by 15%.
- Channel management time was reduced by 60%.
In addition, with SiteMinder Insights, the group can monitor the performance of each property in real time, identify opportunities, and adjust rates within minutes.
“Today, we make decisions based on data, not assumptions. That agility allows us to stay competitive in a market that changes every day.”
Thanks to SiteMinder, Distinctive Concept Hotels has transformed its management into a more agile, profitable operation that’s aligned with market trends. Today, the group not only continues to grow but also inspires with its capacity for innovation and its commitment to excellence in every hotel experience.