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Grün Resorts Bali relies on SiteMinder to support rapid growth

  Posted in Case Studies  Last updated 28/08/2024

When guests think of a ‘Bali Getaway’, there’s a good chance that peace, tranquillity, and a harmonious relationship with nature come to mind. Grün Resorts delivers this serene experience in spades, offering guests a chance to unwind in the heart of Bali.

As a boutique hospitality brand, Grün Resorts offers unforgettable holiday experiences at its properties in Uluwatu, Canggu, Canggu Garden, and Ubud.

Whether it’s stunning private pools, tree house units, or mountain views, guests at every location will have a trip to remember in accommodation that perfectly blends comfort with the surroundings of nature.

The latest addition, Grün Resort Uluwatu, opened in April 2023, offers 45 rooms across seven different types of units.

Grün Resorts

Meeting the challenges of growth

Managing multiple properties brings a number operational challenges, and a potentially overwhelming workload. To maintain efficiency, Grün Resorts turned to SiteMinder’s platform to help keep every vital task on track. 

The switch to SiteMinder was driven by the need for quick integration and to avoid overbookings as the number of rooms, and volume of reservations, increased.

With a single unified platform that incorporates a whole range of powerful features, SiteMinder delivers hoteliers both control over their business and easy ways to maximise revenue.

Easy growth and more revenue

What if you could boost your brand's scale and performance while also reducing your workload? Our smart hotel platform helps you do exactly that.

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All-encompassing support from SiteMinder

Ahmad Zainal Arifin, Revenue & Front Office Manager at Grün, shared that the team uses three key SiteMinder features in particular to enhance their operations: the channel manager, booking engine, and Insights.

“The channel manager has been invaluable as we expanded from three to 11 channels. It made the process seamless,” Arifin explained.

With SiteMinder’s channel manager, hoteliers have access to the biggest network of online booking channels in the industry, increasing reach, visibility, and bookings. In addition, inventory is managed automatically in real-time, meaning the risk of overbookings is significantly reduced.

For Grün Ubud, the booking engine is essential, with M. Aidil Risyad, Performance Marketing Analyst, praising its user-friendliness for implementing promotions. 

“Integration with external vendors was challenging, but after setting up the promo code on the booking engine, room allocation became much simpler,” Risyad noted.

With SiteMinder’s booking engine, hoteliers can boost direct bookings via their own website, metasearch sites such as Google, and social media.

It also makes it easy to set up promotions, upsell, and connect with guests to create a stronger relationship.

SiteMinder Insights also aids Grün in data processing, providing key snapshots of the local market, competitors, and helping to produce booking performance and pace reports.

This enables for faster, more informed, pricing decisions that allows the brand to maximise revenue at all times.

SiteMinder is proud to support Grün Resorts on its journey to new heights!