Hotel East Group was born from a desire to preserve the timeless elegance of Eastern design while delivering modern comfort that feels effortlessly personal. Drawing inspiration from Taiwan’s serene landscapes and the sophisticated tranquility of Japanese-style hot springs, the group’s facilities provide havens that invite each guest to stop, take a deep breath, and regain equilibrium.
Invited to experience a philosophy that says hospitality should be both meaningful and mindful, guests can relax in comfortable lodgings, savouring delectable regional cuisine, or just take time to unwind in lush areas that bring calm amongst the bustling metropolis.
One of the group’s standout properties, Hotel East Taipei, perfectly embodies this vision. Nestled in the lively Songshan District and only steps away from MRT Nanjing Sanmin Station, it offers travellers the best of both worlds. From the rooftop garden with sweeping city views to the O.L.O Café, where guests can enjoy fresh coffee and desserts, every corner is designed to delight the senses.
Streamlining operations to refocus on what matters most
As Hotel East Group grew, the team encountered a problem that started to slow things down and reduce the quality of service. Keeping track of room availability, updating prices, and managing promotions on various online travel agencies (OTAs) alongside their own website was being done manually. This time-consuming method couldn’t handle the increasing number of bookings and customer requests over time.
Every change had to be made individually, which increased the chances of errors including incorrect information, overlapping reservations, and unsynced prices.
This repetitive grind put significant pressure on the operations team and took away time they could have used for interacting with guests and training staff.
Wang Wei-Chen, General Manager, reflects on the difficulties.
“We realised that the more we scale, the more our manual processes would hold us back. We needed a system that automates the routine so we can focus on what matters – serving our guests.”
The team’s dedication to maintaining exceptional guest service drove them to seek a smarter, more scalable solution which could simplify their work while providing them room to maximise success.
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Achieving growth through SiteMinder’s hotel platform
To deal with increasing operational challenges, Hotel East Group sought a technology solution that could align with their expansion goals.
After a detailed review of multiple providers, the team chose SiteMinder’s guest acquisition and revenue management platform, which includes features such as a channel manager, booking engine, and dynamic revenue tools. Their decision was driven by a clear objective to simplify daily operations while enhancing control and visibility across all properties in the group.
With SiteMinder, room availability and pricing now update automatically across every connected OTA and the hotel’s own website, ensuring accuracy and consistency in real-time.
The unified dashboard provides the team with a complete overview of booking trends, occupancy levels, and competitor pricing insights. Setup and integration with their existing PMS was smooth, allowing for a phased rollout completed within weeks.
Notable improvements in efficiency and performance power Hotel East Group to new heights
Since implementation, Hotel East Group has seen remarkable improvements in both efficiency and performance. Manual updates that used to take hours each week have been drastically reduced, pricing discrepancies are now rare, and direct bookings have increased substantially. With repetitive tasks minimised, the team can now focus more on guest experience and brand growth.
“We no longer need to worry about manual syncs or nightly reconciliation,” shares Wang. “The team now spends more time interacting with guests, refining experiences, and reinforcing our brand identity.”
By embracing SiteMinder’s platform, Hotel East Group not only optimised its operations but also strengthened its promise of heartfelt, high-quality hospitality, creating more room for genuine connection with guests.
For Hotel East Group, technology has never been about replacing the human touch, but about enhancing it. By eliminating the burden of repetitive, manual work, SiteMinder enables the team to focus on what defines the brand: quiet elegance, sincere hospitality, and thoughtful service.
Through this partnership, Hotel East Group continues to uphold its mission: blending timeless design with heartfelt service, and delivering experiences that linger long after guests return home.
SiteMinder is thrilled to support Hotel East Group in turning efficiency into extraordinary hospitality!