Pop Art Hotel is a distinctively vibrant 90-room property in Tocancipá, just 30 minutes from Bogotá, Colombia. With a unique fusion of modern urban art, personalised service, and a location near to business hubs, it provides accommodation that caters perfectly to a diverse range of guests.
Andres Rincon, CEO of Infinity Group, Pop Art Hotel operator, says this is one of the property’s key selling points.
“We offer an experience that combines comfort, creativity, and convenience – ideal for both business travelers and leisure guests. Our hotel features locally inspired art installations throughout the property, creating a dynamic atmosphere that reflects Colombia’s cultural richness and contemporary spirit,” he explains.
“Pop Art Tocancipá is not just a hotel; it’s a creative space designed for travellers who seek inspiration, efficiency, and a touch of local flair.”
The property is also innovating behind the scenes too, standing out for its commitment to revenue optimisation and digital strategies, using advanced software like SiteMinder to strengthen online distribution and direct bookings.
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Using experts to find the right technology solution
Initially using a different distribution platform, Pop Art encountered frustrating limitations when it came to flexibility, integration, and efficiency.
Seeking a better option, the team asked Hotel Solutions, local revenue and technology experts, for assistance.
“We needed a strategic partner that truly understands the Colombian market and could guide us through a more dynamic and data-driven revenue strategy,” says Andres.
With significant expertise in revenue management and a deep knowledge of distribution technology, Hotel Solutions was the perfect partner to analyse the requirements of Pop Art. This led to the selection of SiteMinder’s platform as the optimal tool for the business and its strong standards.
“Hotel Solutions provided both technical and strategic support during the transition, ensuring a smooth implementation and aligning SiteMinder’s capabilities with our commercial goals. This collaboration has empowered us to work smarter, improve visibility, and grow our direct and OTA revenue effectively.”
Getting started with SiteMinder was also painless, with helpful onboarding and support making sure that the team at Pop Art Hotel felt comfortable at all times.
“The onboarding process with SiteMinder was smooth, structured, and highly professional. From the beginning, we had clear timelines, guided sessions, and dedicated support to ensure that each phase – from channel connections to rate setup – was done correctly and aligned with our commercial strategy,” confirms Andres.
“What stood out most was the collaborative approach. Rather than just installing a system, SiteMinder’s onboarding team made sure we understood how to use it strategically. This level of support gave us confidence from day one and helped us maximise value from the platform right from launch.”
Hotel Solutions played a key role in this too, ensuring each step aligned with Pop Art’s revenue strategy and continuing to provide assistance after implementation.
Optimised workflows and maximised efficiency
With SiteMinder in place thanks to the support of Hotel Solutions, Pop Art Hotel immediately began to see improvements across the business.
“Manual updates that previously took several hours per week across OTAs are now automated, resulting in a time saving of approximately 8–10 hours per week for our reservations and revenue teams,” says Andres.
With this extra time and additional resources, the team is now able to spend more time on strategic analysis, dynamic pricing and, crucially, the guest experience.
“Additionally, the real-time synchronisation has reduced overbooking risks and improved our responsiveness to market demand.”
A major benefit that Pop Art found with Hotel Solutions is that the company was a strategic ally, not just an enabler for SiteMinder’s platform.
“They understood our business objectives and adapted the platform configuration to our revenue goals. Their ongoing support and market insights have empowered our team to make faster, data-informed decisions, while ensuring we get the most out of the system,” mentions Andres.
SiteMinder answers the most pressing needs
With SiteMinder’s strong applications for distribution and revenue management, its real-time automation, data accuracy, and powerful integrations, it’s a platform that ticked all the boxes for a modern, successful, hotel like Pop Art.
According to Andres, it solved all the needs the team had around flexibility, integration capabilities, and manual processes.
“We needed a solution that could streamline our distribution, improve speed-to-market for rate updates, and reduce the risk of discrepancies across OTAs,” he says.
“Additionally, as a hotel with a strong focus on revenue growth, we were looking for a platform that could scale with our strategy, allow dynamic pricing, and support multi-channel management in real time.”
Thanks to Hotel Solutions, Pop Art could be assured that SiteMinder was the very best option available on the market.
“Hotel Solutions provided clear comparisons, case studies, and hands-on demonstrations, which made the decision-making process more strategic and confident.”
There have been no regrets, with SiteMinder’s platform helping Pop Art to streamline distribution through automation and a centralised dashboard for reservations and inventory.
“Its intuitive interface and real-time channel synchronisation have eliminated the delays and inconsistencies we previously faced when managing multiple OTAs manually,” says Andres.
“We now have greater control over our inventory and pricing strategies, allowing us to react faster to market changes and implement dynamic pricing more effectively. The platform’s integration capabilities have also improved our connection with our PMS and other systems, resulting in better data accuracy and fewer human errors.”
This has resulted in an overall reduction in operational workload, improved the property’s online visibility, and improved booking efficiency – directly resulting in better revenue performance and an enhanced guest experience.
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SiteMinder delivers strong direct bookings and revenue growth
By utilising SiteMinder’s unified platform, including its award-winning channel manager, Pop Art Hotel has seen impactful bottom-line results.
“We’ve experienced a noticeable increase in both direct bookings and overall revenue since implementing SiteMinder. By integrating our booking engine and optimising our visibility through SiteMinder’s platform, we’ve achieved an estimated 15–20% increase in direct bookings over the past few months,” says Andres.
“This growth has had a direct impact on our profitability by reducing dependency on high-commission OTAs. We’ve also seen improvements in conversion rates from our website thanks to better rate consistency, availability accuracy, and promotional flexibility.”
The ability to manage everything from one platform plays a major role in this success, and is one of the reasons that SiteMinder is an industry-leading brand suitable for hotels of all sizes and profiles. With efficiency and clarity comes more opportunities to drill-down on strategic marketing, pricing, and revenue management – creating a more sustainable business model.
A resounding endorsement
Andres and the team at Pop Art Hotel have seen significant success through the combination of expert guidance from Hotel Solutions and powerful tools via SiteMinder – marking the importance of matching strategy with technology.
“Choosing the right tools, like SiteMinder, can transform the way you sell your rooms, manage your inventory, and optimise your revenue,” he says.
“But just as important as the platform is the guidance behind it. Partnering with experts like Hotel Solutions ensures that your technology choices align with your business strategy—not just today, but as your property grows and evolves.”
In today’s market, Andres says that operational efficiency and strategic distribution are not optional; they’re essential.
“Don’t see technology as an expense – see it as an investment in your hotel’s future.”
Thank you, Andres, for all of your amazing feedback. We wish you and Pop Art Hotel continued success in the future!