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Hotel Villa Mexicana optimises bookings and reduces no-shows with SiteMinder Pay

  Posted in Case Studies  Last updated 23/10/2025

Located on Playa La Ropa in Zihuatanejo, Hotel Villa Mexicana combines quintessential Mexican hospitality with a privileged beachfront location; on a mission to offer every guest an authentic, warm, and trustworthy experience.

Before implementing SiteMinder’s platform to help manage guest acquisition and revenue management, the hotel struggled to simplify channel management and optimise its online booking process. Manually reviewing the extranet of each booking channel took hours and increased the margin of error. 

Joining forces with SiteMinder was an immediate success

The search for an efficient solution led the team to SiteMinder, where they found an industry-leading channel manager but also another tool that completely transformed their operations: an integrated payment processing solution.

“Many hours spent reviewing each extranet are now saved thanks to the channel manager. Everything is done from a single platform, with much greater certainty in the payment system too,” says Claudia Nuñez, Reservations Manager.

Implementation was simple and practical, with SiteMinder’s team helping to centralise processes, reduce manual tasks, and improve accuracy in daily management tasks. 

SiteMinder Pay was a game-changer

Another significant change came with SiteMinder’s payment gateway, which allowed Hotel Villa Mexicana to confirm all bookings with prepayment.

This feature significantly reduced no-shows and increased guest confidence. The integrated virtual terminal made payments and refunds easy, offering speed, security, and a frictionless experience.

“The payment gateway has been a key tool in converting confirmed bookings to greater revenue,” says Claudia.

“The refund process is super easy and keeps our guests happy until the very end of their experience with us.”

Today, SiteMinder is an essential part of the hotel’s daily operations along with its PMS. With a unified dashboard making everything easy to accomplish, a powerful channel manager to automate distribution, and a payment solution to strengthen operational efficiency, guests at Hotel Villa Mexicana get a safer, more professional booking experience.

With this technological integration, the team has managed to optimise its management, reduce losses, and provide confidence to every guest — combining the best of traditional hospitality with digital innovation.