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Kupu Kupu Barong teams up with SiteMinder to secure a 50% increase in bookings

  Posted in Case Studies  Last updated 4/07/2024

When searching for the most appropriate accommodation destination on the Island of the Gods, sometimes the best choice is the most obvious. Established in 1989, Kupu Kupu Barong Villas & Tree Spa by L’Occitane is a luxury villa that offers spectacular views of the Ayung River, the longest river on the island of Bali.

Not only is it an exclusive retreat with direct access to the magnificent rice fields and enchanting Ayung River, the service at Kupu Kupu Barong is completed with facilities such as a private pool, L’Occitane Spa Experience, fine dining at La View Restaurant, and activities such as trekking, river rafting, and yoga.

The property is wrapped in a design that reflects Balinese culture, and provides 47 rooms across nine different villas. Kupu Kupu Barong is the first property established by the Kupu Kupu Barong Group, which houses several properties such as Jungle Retreat, Kupu Kupu Jimbaran, and Kupu Kupu Phangan in Thailand.

Kupu Kupu Barong

Business runs smoothly with SiteMinder’s platform

Since 2015, Kupu Kupu Barong has entrusted SiteMinder to enable its success and uses almost all the available features. 

Iluh Eka Fibriani, E-commerce & Sales Manager at Kupu Kupu Barong, felt she needed support from SiteMinder, especially because her property is connected to quite a number of local and international online travel agents (OTAs).

“Apart from that, we are also connected to B2B channels,” Iluh continued.

Iluh mentioned that while using SiteMinder, the resort has never experienced any significant problems or obstacles.

“SiteMinder’s channel manager is simple and easy to understand. Overbooking is also very rare, almost non-existent now,” she said.

Thanks to SiteMinder, Kupu Kupu Barong experiences fast, easy and automatic room booking updates, which includes receiving instant booking notifications via email.

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Bookings skyrocket without complication

One of the many benefits of SiteMinder that has convinced Kupu Kupu Barong to remain a long-term customer is the ease of integration with other hotel systems.

In the last year, this resort has also enjoyed a surge in bookings from OTAs and setting prices has never been easier.

“We saw a 50% increase in bookings from our OTA connections,” Iluh said. “Mapping room prices and availability is also effortless because SiteMinder’s onboarding team has explained it all perfectly.”

Furthermore, Iluh and her team are able to perform tasks quickly and easily thanks to SiteMinder’s easy-to-navigate user interface. Iluh also praised SiteMinder’s rate multiplier feature.

“This feature is extremely helpful and easy to use for direct booking strategy,” she continued.

kupu kupu barong

The only dependable partner

Experiencing the benefits of using SiteMinder for the past nine years, Iluh admitted that she continues to recommend SiteMinder to other hoteliers in Bali.

“If there’s an easy solution, why seek something else? Many other hoteliers have used SiteMinder, then changed to another platform. However, in the end they returned to using SiteMinder because it’s always the easier choice,” Iluh explained.

Thank you Iluh! SiteMinder looks forward to overseeing Kupu Kupu Barong’s future success.


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