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Lloyd’s Inn Bali finds seamless integration and rate parity thanks to SiteMinder

  Posted in Case Studies  Last updated 17/06/2024

Located in Double Six ​​Seminyak, Lloyd’s Inn Bali is a hidden oasis that combines modern architecture with the natural beauty Bali has to offer. Up and running since 2018, the property offers a relaxing experience away from the hustle and bustle of the big city. With the beach only 300m away, and easy access to various shops and restaurants, Lloyd’s Inn Bali provides guests with the luxury of convenience.

Hosting 101 rooms with 12 room types, the hotel generally welcomes international guests from various countries such as Australia, Singapore, Malaysia and China. Each room type has a different theme, aiming to uniquely depict a connection with the environment.

With a number of facilities such as a swimming pool, spa, restaurant, and WiFi available to access in all public areas, guests will never be short of enjoyable experiences.

Lloyd's Inn Bali

The urgency to solve a difficult juggling act

With Lloyd’s Inn being connected to 10 different online travel agents (OTA), Anita Dewi, E-commerce & Sales Executive, admitted that this raised issues related to price parity.

It became a major problem because of the many types and number of rooms that Lloyd’s Inn Bali displayed.

“Each OTA has its own strategy and promotions, so price discrepancy was often arising for us on various channels,” Anita explained.

This can have a negative impact on the trust of guests and can cause a reduction in bookings, ultimately lowering the revenue potential of the business.

Easier OTA management equals more revenue

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SiteMinder delivers an easy way to set and update room rates

Lloyd’s Inn Bali faithfully uses two features of SiteMinder’s leading platform, the channel manager and booking engine.

Thanks to the channel manager’s real-time and automatic inventory management, Anita stated that issues related to price differences between each OTA were quickly resolved.

“SiteMinder’s channel manager allows us to simply set room rates automatically and easily on each OTA,” she said.

SiteMinder has also helped Lloyd’s Inn overcome overbooking problems and streamline its integration with OTAs.

“So far we’re very satisfied with SiteMinder’s channel manager,” Anita said.

SiteMinder’s booking engine has also aided the property in developing their own website to boost direct reservations.

“Currently, direct bookings are in the top three booking channels for Lloyd’s,” said Anita. “Compared to competitors, SiteMinder’s booking engine is the easiest to set up and use.”

Lloyd's Inn Bali

Anita also uses SiteMinder’s Mobile App in helping her monitor Lloyd’s Inn Bali operations without space and time restrictions.

“I don’t need to log in to my desktop when I’m not in the office. That way I can adjust the price and availability of rooms from anywhere,” she concluded.

Thank you for trusting SiteMinder Anita, we will continue to fully support Lloyd’s Inn Bali!


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