For guests who are looking for one of the most pleasant resorts in Carita, Anyer, Mutiara Carita Cottages is the place to be! In operation since the 1990s, nestled in the middle of forests and surrounded by hills and beaches, this eco-resort is an essential escape from the hustle and bustle of everyday life.
Mutiara Carita Cottages has 76 accommodation units with a total of 170 rooms. In addition to hotel rooms, the resort offers a number of cottages ranging from 1-bedroom to 5-bedrooms.
Beyond beautiful views, Mutiara Carita Cottages offers exceptional service and a variety of fun activities for family holidays and corporate gatherings including communal areas, banana boat rentals, canoes, ATVs, a swimming pool, a mini zoo, and a vegetable garden where guests can harvest their own produce.
We spoke to Andreas S, E-Commerce & Partnership Manager, about the property’s management and how SiteMinder’s platform has aided its success.
Rate parity and inventory management difficulties
Andreas highlighted rate parity as a recurring challenge for the resort, which sells across a number of different and diverse booking channels.
Understanding and maintaining rate parity is crucial for hoteliers as it influences pricing strategies, revenue management, and the potential profitability of the business.
“Sometimes the problem is that there are some OTA partners who take part in undercutting, which creates an issue for us,” Andreas said.
Andreas explained that his resort also frequently faces the challenge of manually updating prices across various distribution channels.
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Direct booking value surges to IDR 100 million
To address and offset these continual issues, Andreas relies on SiteMinder’s channel manager and booking engine to boost direct bookings.
“With the channel manager, we update the price once and it automatically updates across all our channels. We can also adjust allotments in real-time,” he said.
With the help of SiteMinder’s features, Mutiara Carita Cottages saw a notable surge in direct bookings.
Andreas credits this success to Demand Plus, which enhances the visibility of the resort’s direct website on metasearch sites such as Google and Trivago.
“From January to May, we had almost no direct bookings,” he said. “However, after launching our campaign and adding an incentive discount, we received over 30 direct bookings worth more than IDR 100 million from June to July.”
Driving these results via SiteMinder’s booking engine was a game changer for the business, but it was just as important that the property’s inventory was kept accurate and up-to-date using the channel manager.
Minimising double bookings and streamlining operations
Mutiara Carita Cottages has successfully minimised double bookings, with SiteMinder’s real-time updates ensuring the chance of the same room being booked twice is significantly reduced.
“The incidence of double bookings or overbookings is very low now,” Andreas explained.
Andreas also praised SiteMinder’s platform for its practicality and accessibility, with the mobile app proving to be an invaluable asset for managing operations.
“I can’t always open my laptop, especially when reservations come in late at night. With the app, I can access and manage everything directly,” he explained.
With SiteMinder’s mobile app, hoteliers have the control of your property and the power of the platform in the palm of your hand.
SiteMinder is proud to be part of Mutiara Carita Cottages’ success story and we wish the team all the best in the future!