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South of Africa thrilled to be kicking goals with SiteMinder technology

  Posted in Case Studies  Last updated 22/05/2024

South of Africa is a unique property group offering four self-catering options as well as three individual hotels to explorers of Africa.

With a focus on personal experiences, every guest can find an option with South of Africa that will amaze them. From the luxury traveller to those looking for affordable, comfortable accommodation, South of Africa (SOA) can promise an adventure to remember for each individual.

Stef Venter, Managing Director, and his SOA team work tirelessly to make sure the group achieves its missions.

A relationship with SiteMinder one of the keys to success

Looking to establish a best-in-class hospitality experience meant working with world-leading technology solutions. For South of Africa, SiteMinder was the provider that fit the bill.

‘SiteMinder gives us the advantage of being in complete control,’ Venter said. ‘Since joining SiteMinder we were finally able to connect properly to potential guests. It is integrated seamlessly to our property management system (PMS) which makes it super easy to manage. Our sales have increased by 200% purely because of the way that we were able to manage our rates.’

SiteMinder has also given the team the confidence to rely on data for decision making and safely accept guest information.

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SiteMinder’s online booking engine and Demand Plus driving revenue growth

SiteMinder’s booking engine and value-add feature Demand Plus has been a boon for SOA to take in direct bookings from its website, social media and valuable metasearch channels such as Google.

‘The booking engine is a definite plus and the fact that SiteMinder regularly upgrade it shows they are constantly changing with the times,’ said SOA.

‘Another good thing is Demand Plus, which we thoroughly enjoy. It’s a great initiative and it’s proven to be a successful source of bookings for us.’
SOA also mentioned the benefits of managing all the brands properties in one spot.

‘We love the platform they gave to us at no extra charge where all of our hotels are grouped on a single dashboard. It’s even branded!’

Customer service from SiteMinder a shining light

Nothing speaks louder about the quality of a provider than customer service and SOA says SiteMinder has passed with flying colours.

‘The best thing about SiteMinder is the fantastic service we have received from day one. Lisa Horne, the representative in South Africa, is a star. It’s certainly the best in the industry and we have never regretted joining SiteMinder,’ he said.’

And if you ask what more needs to be done?

‘There doesn’t seem to be any need for improvement,’ SOA stated. ‘Merely because SiteMinder is always working to improve the service and enhance its offering.’


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