Tattersalls Boutique Hotel Armidale is a premium accommodation located in the Northern Tablelands of NSW, just over two hours inland from the popular coastal destination of Coffs Harbour.
The region is rich with spectacular waterfalls, stunning gorges, World Heritage listed national parks, along with hiking and biking trails as well as great fishing spots.
The property is unique for its historic charm, having operated since the 1850’s, and its blend of traditional atmosphere with modern amenities. It is a local landmark that is known for its a la carte restaurant, live music and stunning refurbishment.
Guests will be treated to luxurious comfort and the best facilities after they’ve been out for a day of adventuring and exploring.
Marrying the best technology to create seamless operations
Providing guests with the outstanding service that the hotel is known for starts with what’s happening behind the scenes. Attracting guests, winning their booking, and making the process easy for them is only possible with best-in-class software.
The team at Tattersalls Armidale was quick to recognise this, implementing SiteMinder’s distribution and revenue platform along with GuestPoint, a complete property management system.
Claire Davidson, Hotel Manager, noted that an absence of these leading tech solutions presented significant challenges.
“As a hotel it can be difficult to manage booking from multiple booking platforms, as well as manage and update our rates and availability across all platforms. The [previous] booking process was inefficient and wasted time and resources within the business,” she explained.
“Using SiteMinder and Guestpoint together has led to significant time and resource savings by streamlining hotel management processes. SiteMinder has reduced the manual effort of updating rates and availability and using Guestpoint as a property management system has simplified bookings, check-ins and communication with guests.”
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Perfect integration leads to positive results
When a platform like SiteMinder integrates naturally with a PMS like GuestPoint, the experience for a hotel and its guests is simplified and enhanced, creating more opportunities for the hotel to generate revenue and for travellers to get value for money.
“The integration of SiteMinder with our property management system, Guestpoint, has made it much simpler to manage multiple booking platforms and reduce the risk of over booking or errors,” Claire said.
“It has simplified the booking process for guests and staff and the management of bookings is now much less time consuming. This means staff can focus on guest services and guests have an overall more positive experience.”
On top of this, Tattersalls has seen a positive impact on direct business and its all-important bottom line.
“The use of SiteMinder has had a direct impact on the increase of direct bookings and revenue from the accommodation side of our business,” Claire mentioned.
“The simple and seamless booking process for guests, as well as the ability to easily manage rates and promotions to encourage direct bookings is what has led to this increase.”
An obvious solution to complex challenges
While you still need a great team executing strategies and delivering amazing services, technology can be a powerful enabler – making processes quicker and easier while also providing greater capabilities to drive business success.
That’s certainly what Tattersalls Armidale has found with its chosen providers.
“I would highly recommend SiteMinder and Guestpoint to any hotelier looking to streamline operating processes and increase efficiency,” Claire said.
“SiteMinder and Guestpoint together offer hoteliers a comprehensive solution to increase direct bookings, reduce manual tasks associated with property management, and improve the overall performance of the hotel, allowing focus to be on guest experience.”
Thank you, Claire, for this amazing feedback and we wish Tattersalls Boutique Hotel all the very best in the future!