Those who travel to Indonesia for an exotic and luxurious vacation look no further than the Villa Air Bali Boutique Resort & Spa. With 16 villas and 22 individual rooms available to book, those who stay here enjoy an immersive and customised vacation to a premier destination.
The Challenge
Creating and implementing a distribution strategy became cumbersome
Recognising that niche travel markets are interested in this type of experience, manager Roy Suer knew that additional technology was needed to reach the most motivated guest segments across the globe.
For the last 11 years, Villa Air Bali has become widely-known for its personalised service and attention to detail. As the traveller base grew for this unique boutique hotel in the heart of Bali, the manager noted that it became difficult to balance business operations with the commitment to customer service. He knew that new technology was necessary to streamlining his administrative tasks and improving the guest experience at his hotel.
The Solution
Hotel technology suite with a channel manager was appealing
Roy began to discuss this challenge with industry connections, and SiteMinder was recommended time and time again.
When he began to look into what SiteMinder had to offer, Roy was impressed with the array of options. He chose to implement TheBookingButton and The Channel Manager at his property because these products focused specifically on increasing direct bookings and improving his hotel’s reach across their distribution channels.
The Channel Manager, in particular, struck Roy. He said that the tool increased the hotel’s ability to connect with the largest online travel agents (OTAs) in the industry, which are constantly looking to work with hotel brands who can offer their live rates and availabilities without the risk of overbooking.
In addition, he found that the product also allowed him to connect with smaller OTAs that focus on powerful, niche travel markets, many of which are drawn to the experience that his hotel has to offer.
It was the ease of implementation that sealed the deal. Roy knew SiteMinder was the right technology solution for his hotel when he realised that a representative would be contacting him personally to help him set up both TheBookingButton and The Channel Manager.
The Result
OTA Partnerships as well as OTA bookings increased significantly
It’s been a year since Roy began using TheBookingButton and The Channel Manager at Villa Air Bali Boutique Resort & Spa. Immediately upon implementing the system, he found that the business was operating more efficiently. The system was easy to install and even easier to use, and every staff member on the team can utilise it properly.
Beyond the fact that SiteMinder helped to streamline operations, it also allowed the property to connect with new OTAs that have helped grow its customer base.
Now, visitors from across the globe are discovering what Villa Air Bali Boutique Resort & Spa has to offer, and the brand is on its way to achieving global recognition.
